Madeline Jacobson — Greenbook
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
Madeline Jacobson is the Senior Content Marketing Manager at Bloomfire, a knowledge and insights management software company based in Austin, Texas. In her role, she manages Bloomfire's content strategy and editorial calendar, interviews insights leaders, and writes on topics including communicating research to decision-makers and building an organization-wide culture of insights engagement.
Knowledge Management How to Secure Budget for Your Insights Engine
One of the best investments any company striving to be more customer-centric can make is an insights engine. A Harvard Business Review article describ...
December 27, 2022
Latest from Madeline Jacobson
Knowledge Management When to Rethink Your Insights Management Strategy
If a tree falls in a forest, does it make a sound? And if an insights team throws their research into a shared drive or email thread, does anybody see...
November 22, 2022
Data Quality, Privacy, and Ethics How to Communicate the Value of Market Research
Clear communication of the ROI of insights and the benefits it brings.
August 23, 2022
Knowledge Management The Skills Your Team Needs to Power Your Insights Engine
Skills you need to increase the impact of your insights
May 24, 2022
Knowledge Management How to Extend the Reach of Your Insights With Data Storytelling
How to hone your comms skills to help make your insights impactful.
April 26, 2022
Knowledge Management Overcoming the Most Common Barriers to Insights Team Maturity
How to increase your insights team’s influence in your organization.
February 9, 2022