# podcast

The Greenbook Podcast

[**Best of: Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers**](/content/podcast-network/the-greenbook-podcast/best-of-qualitative-20-exploring-the-role-of-generative-ai-and-synthetic-audiences-with-isaac-rogers/index.html)

KarenLynch

Chief Programming Officer at Greenbook

January 5, 2024

[Play Episode](/content/podcast-network/the-greenbook-podcast/best-of-qualitative-20-exploring-the-role-of-generative-ai-and-synthetic-audiences-with-isaac-rogers/index.html)

The Greenbook Podcast

[**Seeing the Forest and the Trees: The Nuanced Distinctions Between User Research and Consumer Insights with Nikki Lavoie**](/content/podcast-network/the-greenbook-podcast/seeing-the-forest-and-the-trees-the-nuanced-distinctions-between-user-research-and-consumer-insights-with-nikki-lavoie/index.html)

KarenLynch

Chief Programming Officer at Greenbook

August 10, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/seeing-the-forest-and-the-trees-the-nuanced-distinctions-between-user-research-and-consumer-insights-with-nikki-lavoie/index.html)

The Greenbook Podcast

[**Beyond the Horizon: Forming a Vision for the Future of Research with Melanie Courtright**](/content/podcast-network/the-greenbook-podcast/beyond-the-horizon-forming-a-vision-for-the-future-of-research-with-melanie-courtright/index.html)

KarenLynch

Chief Programming Officer at Greenbook

August 3, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/beyond-the-horizon-forming-a-vision-for-the-future-of-research-with-melanie-courtright/index.html)

The Greenbook Podcast

[**Electrifying Insights: Exploring Automotive Electrification with Ben Lundin**](/content/podcast-network/the-greenbook-podcast/electrifying-insights-exploring-automotive-electrification-with-ben-lundin/index.html)

KarenLynch

Chief Programming Officer at Greenbook

July 27, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/electrifying-insights-exploring-automotive-electrification-with-ben-lundin/index.html)

The Greenbook Podcast

[**Seamless Experiences, Lasting Impressions: Dish Network’s CX Approach with Dave Duganne**](/content/podcast-network/the-greenbook-podcast/seamless-experiences-lasting-impressions-dish-networks-cx-approach-with-dave-duganne/index.html)

KarenLynch

Chief Programming Officer at Greenbook

July 13, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/seamless-experiences-lasting-impressions-dish-networks-cx-approach-with-dave-duganne/index.html)

The Greenbook Podcast

[**MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy**](/content/podcast-network/the-greenbook-podcast/mrx-pulse-check-key-learnings-from-iiex-north-america-with-karen-lynch-and-lenny-murphy/index.html)

KarenLynch

Chief Programming Officer at Greenbook

June 29, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/mrx-pulse-check-key-learnings-from-iiex-north-america-with-karen-lynch-and-lenny-murphy/index.html)

The Greenbook Podcast

[**The Tapestry of Insights: Embracing Generative AI for the Next Era of Market Research with Larry Friedman**](/content/podcast-network/the-greenbook-podcast/the-tapestry-of-insights-embracing-generative-ai-for-the-next-era-of-market-research-with-larry-friedman/index.html)

KarenLynch

Chief Programming Officer at Greenbook

June 15, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/the-tapestry-of-insights-embracing-generative-ai-for-the-next-era-of-market-research-with-larry-friedman/index.html)

The Greenbook Podcast

[**Daredevils to Data: Exploring Consumer Behavior with Red Bull’s Sarah Shain**](/content/podcast-network/the-greenbook-podcast/daredevils-to-data-exploring-consumer-behavior-with-red-bulls-sarah-shain/index.html)

KarenLynch

Chief Programming Officer at Greenbook

June 8, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/daredevils-to-data-exploring-consumer-behavior-with-red-bulls-sarah-shain/index.html)

The Greenbook Podcast

[**Mapping the Future: Geospatial Perspectives with Clara Mundia**](/content/podcast-network/the-greenbook-podcast/mapping-the-future-geospatial-perspectives-with-clara-mundia/index.html)

KarenLynch

Chief Programming Officer at Greenbook

May 30, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/mapping-the-future-geospatial-perspectives-with-clara-mundia/index.html)

The Greenbook Podcast

[**Beyond the Punchline: Applying Comedy Techniques to Research with Viket Benzesin**](/content/podcast-network/the-greenbook-podcast/beyond-the-punchline-applying-comedy-techniques-to-research-with-viket-benzesin/index.html)

KarenLynch

Chief Programming Officer at Greenbook

May 19, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/beyond-the-punchline-applying-comedy-techniques-to-research-with-viket-benzesin/index.html)

The Greenbook Podcast

[**Virtual Reality, Real Insights: Transforming Market Research via the Metaverse with Karlien Kriegler**](/content/podcast-network/the-greenbook-podcast/virtual-reality-real-insights-transforming-market-research-via-the-metaverse-with-karlien-kriegler/index.html)

KarenLynch

Chief Programming Officer at Greenbook

May 17, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/virtual-reality-real-insights-transforming-market-research-via-the-metaverse-with-karlien-kriegler/index.html)

The Greenbook Podcast

[**Empowering Transformation: Paramount’s LGBTQ+ in America with David Pangilinan and Angel Bellon**](/content/podcast-network/the-greenbook-podcast/empowering-transformation-paramounts-lgbtq-in-america-with-david-pangilinan-and-angel-bellon/index.html)

KarenLynch

Chief Programming Officer at Greenbook

May 5, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/empowering-transformation-paramounts-lgbtq-in-america-with-david-pangilinan-and-angel-bellon/index.html)

The Greenbook Podcast

[**Best of: Zappi – Net Zero and Hybrid Leadership in 2022**](/content/podcast-network/the-greenbook-podcast/best-of-zappi-net-zero-and-hybrid-leadership-in-2022/index.html)

KarenLynch

Chief Programming Officer at Greenbook

April 27, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/best-of-zappi-net-zero-and-hybrid-leadership-in-2022/index.html)

The Greenbook Podcast

[**Balancing Innovation and Responsibility: The Promise and Pitfalls of AI in MRX with Gary Ellis**](/content/podcast-network/the-greenbook-podcast/balancing-innovation-and-responsibility-the-promise-and-pitfalls-of-ai-in-mrx-with-gary-ellis/index.html)

KarenLynch

Chief Programming Officer at Greenbook

April 20, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/balancing-innovation-and-responsibility-the-promise-and-pitfalls-of-ai-in-mrx-with-gary-ellis/index.html)

The Greenbook Podcast

[**MRX Pulse Check: Key Learnings from IIEX Europe with Karen Lynch and Lenny Murphy**](/content/podcast-network/the-greenbook-podcast/mrx-pulse-check-key-learnings-from-iiex-europe-with-karen-lynch-and-lenny-murphy/index.html)

KarenLynch

Chief Programming Officer at Greenbook

April 13, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/mrx-pulse-check-key-learnings-from-iiex-europe-with-karen-lynch-and-lenny-murphy/index.html)

The Greenbook Podcast

[**From Fads to Foresight: Reading the Undercurrent of Trends with Nathania Christy**](/content/podcast-network/the-greenbook-podcast/from-fads-to-foresight-reading-the-undercurrent-of-trends-with-nathania-christy/index.html)

KarenLynch

Chief Programming Officer at Greenbook

April 6, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/from-fads-to-foresight-reading-the-undercurrent-of-trends-with-nathania-christy/index.html)

The Greenbook Podcast

[**Curiosity Catalysts: Creative and Critical Thinking in Harmony with Hanne Kristiansen and Beth Miller**](/content/podcast-network/the-greenbook-podcast/curiosity-catalysts-creative-and-critical-thinking-in-harmony-with-hanne-kristiansen-and-beth-miller/index.html)

KarenLynch

Chief Programming Officer at Greenbook

March 31, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/curiosity-catalysts-creative-and-critical-thinking-in-harmony-with-hanne-kristiansen-and-beth-miller/index.html)

The Greenbook Podcast

[**Beyond the Data: Harnessing Domain Expertise to Drive Better Insights with Sathyaraj Asaithambi**](/content/podcast-network/the-greenbook-podcast/beyond-the-data-harnessing-domain-expertise-to-drive-better-insights-with-sathyaraj-asaithambi/index.html)

KarenLynch

Chief Programming Officer at Greenbook

March 24, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/beyond-the-data-harnessing-domain-expertise-to-drive-better-insights-with-sathyaraj-asaithambi/index.html)

The Greenbook Podcast

[**The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald**](/content/podcast-network/the-greenbook-podcast/the-stepping-stones-of-innovation-navigating-failure-and-empathy-with-carol-fitzgerald/index.html)

KarenLynch

Chief Programming Officer at Greenbook

March 16, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/the-stepping-stones-of-innovation-navigating-failure-and-empathy-with-carol-fitzgerald/index.html)

The Greenbook Podcast

[**Breaking Out of the Box: Leveraging New Technology with Randall Beard**](/content/podcast-network/the-greenbook-podcast/breaking-out-of-the-box-leveraging-new-technology-with-randall-beard/index.html)

KarenLynch

Chief Programming Officer at Greenbook

March 9, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/breaking-out-of-the-box-leveraging-new-technology-with-randall-beard/index.html)

The Greenbook Podcast

[**Lessons in Building Multicultural & Personal Perspectives with Dr. Natalia Infante Caylor**](/content/podcast-network/the-greenbook-podcast/lessons-in-building-multicultural-personal-perspectives-with-dr-natalia-infante-caylor/index.html)

KarenLynch

Chief Programming Officer at Greenbook

March 2, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/lessons-in-building-multicultural-personal-perspectives-with-dr-natalia-infante-caylor/index.html)

The Greenbook Podcast

[**Closing the Gap: Bridging Media Execution and Social Insights with Andi Govindia**](/content/podcast-network/the-greenbook-podcast/closing-the-gap-bridging-media-execution-and-social-insights-with-andi-govindia/index.html)

KarenLynch

Chief Programming Officer at Greenbook

February 23, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/closing-the-gap-bridging-media-execution-and-social-insights-with-andi-govindia/index.html)

The Greenbook Podcast

[**Agility in Action: Navigating the New Normal with Julian Dailly**](/content/podcast-network/the-greenbook-podcast/agility-in-action-navigating-the-new-normal-with-julian-dailly/index.html)

KarenLynch

Chief Programming Officer at Greenbook

February 16, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/agility-in-action-navigating-the-new-normal-with-julian-dailly/index.html)

The Greenbook Podcast

[**Emmanuel Probst: Crafting Brand Image Like a Fine Cognac**](/content/podcast-network/the-greenbook-podcast/emmanuel-probst-crafting-brand-image-like-a-fine-cognac/index.html)

KarenLynch

Chief Programming Officer at Greenbook

February 9, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/emmanuel-probst-crafting-brand-image-like-a-fine-cognac/index.html)

The Greenbook Podcast

[**Watchers on the Wall: Grant McCracken & Dave McCaughan**](/content/podcast-network/the-greenbook-podcast/watchers-on-the-wall-grant-mccracken-dave-mccaughan/index.html)

KarenLynch

Chief Programming Officer at Greenbook

February 2, 2023

[Play Episode](/content/podcast-network/the-greenbook-podcast/watchers-on-the-wall-grant-mccracken-dave-mccaughan/index.html)