Kathryn Korostoff — Greenbook
Kathryn Korostoff
President at Research Rockstar
Kathryn Korostoff, Founder & President, Research Rockstar
Kathryn Korostoff is a market research professional with a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in trade magazines.
Currently, Kathryn spends her time assisting companies as they create market research departments, develop market research strategies, or otherwise optimize their use of market research. Prior to Research Rockstar, Kathryn completed the transition of Sage Research, an agency that she founded and led for 13 years, to its new parent company.
Kathryn can be reached at KKorostoff@ResearchRockstar.com
Dueling Keynotes: How Two ESOMAR Speakers Reveal Very Different Takes on Technology
Two keynote addresses at ESOMAR Congress had differing viewpoints on the impact of technology on online communications.
September 28, 2012
When the Conclusion Isn’t Supported by the Methodology, and why RateStars is Nonsense
RateStars is a new website that promises to identify “The Top 100 in any Industry.” Sounds cool, right? Not so fast.
August 6, 2012
3 Lessons for Market Research Project Managers From the Facebook IPO
Effective leaders, whether of newly public companies or of market research projects, need to follow some common sense best practices.
May 30, 2012
If people were required to be licensed to launch a survey, it sure would prevent nasty “accidents” and lots of near misses.
May 23, 2011