client relationships — Greenbook
client relationships
The Greenbook Podcast
Building Insights & Trust at SimpliSafe with Bethan Blakeley
Karen Lynch
Chief Programming Officer at Greenbook
September 4, 2025
Grow Your Insights Business 5 Ways to Win Them Over: Give Clients What They Want
Cut through the noise and win new clients with five proven strategies—build trust, show value, and foster authentic, lasting relationships.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
May 5, 2025
The Greenbook Podcast
Insights, Spirits, and Strategy: A Conversation with Suntory’s Paul Thomas
Karen Lynch
Chief Programming Officer at Greenbook
January 23, 2025
Grow Your Insights Business Planning for Buyer-Seller Misalignment
Aligning sales with buyer behavior can unlock revenue opportunities. Discover how rethinking the sales process helps insights leaders meet buyer needs...
Peter Shafer
Business Consultant at RSSL Advisory LLC
November 4, 2024
The Greenbook Podcast
Endurance and Insight: Research Resilience with Ray Poynter
Karen Lynch
Chief Programming Officer at Greenbook
January 25, 2024
Research Methodologies The Art of Nurturing Consultative Talent: From Analyst to Strategic Advisor
Unlock the potential of analysts by turning them into consultative detectives that understand client motivations and can adapt to diverse audiences.
Vittorio Raimondi
Managing Director at Foresight Strategy
November 20, 2023
Grow Your Insights Business The “S” Word – Part 2: One Selling Step at a Time People!
Editor’s Note: For all of our partners with an insights industry product, platform, or service to sell, please read this piece. Simon talks about doin...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
February 20, 2023
Insights Business Growth Maximizing Case Studies for Insights Success: A Step-by-Step Guide to Creating Effective Case Studies
Case studies and client stories are crucial components of any insight company’s marketing. They demonstrate your value and expertise, satisfy client c...
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
February 15, 2023
Focus on APAC Five Billion Data Points Synthesized to One Implication: Storytelling is Better than Fact Delivery, Dah!!
Advertising must interpret a person’s media consumption and engage/convince them to change or reinforce the behavior – all in a few seconds. Storytell...
Garth Viegas
Managing Director, Americas at Analytic Edge Pte. Ltd
December 14, 2022
Research Methodologies What Does It Take to be a Good Moderator?
Qualitative Market Research (QLMR) has changed over the past 25 years since I started in the field, but some things have stayed the same … including w...
Amber Tedesco
CEO at RIVA Market Research and Training Institute
November 16, 2022
Focus on APAC Evolving Client Side Research for Innovation
Evolving client-side research for innovation or dealing with the horse problem In our last article, The Agile Researcher: A Survival Guide, we spoke a...
Simon Edwards
President at The Research Society Australia
November 9, 2022
Research Methodologies How to Build Confidence in Innovative Research
Seven tips for presenting innovative research to your client.
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
July 19, 2022
LevelUP Your Research How to Build a Better Business Relationship
Three universal truths for successful client relationships.
Joel Rubinson
President at Rubinson Partners Inc
July 12, 2022
Focus on APAC Strengthening B2B Relationships through Engagement
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
June 22, 2022
Gain & Retain® The Corporate Turnaround and the Insights Messenger: Shoot at Will
Marketing research as an agent for real change.
Ken Roberts
Chief Innovation Officer at Forethought
April 14, 2022
Focus on APAC The Reactive Marketing Reset
The current and future needs of Asia-Pacific Marketers.
Becki Gonsalves
Marketing & Communications Consultant
March 23, 2022
CEO Series Interview with Alex Hunt and Crispin Beale of Behaviorally
An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
December 1, 2021
Insights Industry News The Pursuit of Happiness
Applying positive psychology to your brand.
Emmanuel Probst
Global Lead, Brand Thought-Leadership at Ipsos
October 18, 2021
Insights Business Growth How to Talk to Me: What Clients Really Think of Your Marketing
A discussion of what clients are looking for in agency partners.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
October 8, 2021
Behavioral Science Getting It Right with Zain Raj
How reducing the number of clients by 90% doubled their revenue.
Gregg Archibald
Managing Partner at Gen2 Advisors
July 14, 2021
Insights Industry News The Growing Disconnect Inside Market Research
Clients need dynamic, direct access to their own data.
John Bird
Executive Vice President at Infotools
June 7, 2021
Achieving Success in Insights – Ford Motor Company
As we all know, some insight organizations have more impact on their clients and companies than others. This podcast focuses on those organizations t...
Gregg Archibald
Managing Partner at Gen2 Advisors
May 26, 2021
Insights Industry News Avoiding the “Pivot” and Other Project Manager Secrets Revealed
Matching a Project Manager to the project is crucial to its success.
Kelly Morrison
Vice President of Strategic Accounts at MedSurvey
May 17, 2021
Insights Industry News Doing More For Less: Are You Looking For a Partner or a Supplier?
For technology and operations-side solutions, whether you seek to be a supplier or partner depends on what is needed.
Shifra Cook
CEO and Founder at Particity
April 16, 2021
GRIT Insights Practice: Satisfaction with Suppliers
A look into the relationships between buyers and suppliers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
March 11, 2021
DIY Research Move to More DIY Research
Clients want a wider range of research that can be delivered without the involvement of external research agencies.
Ludo Milet
Managing Director, Asia Pacific at Toluna
November 9, 2020
Research Methodologies Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead
Steve Henke shares the most effective way to reach your audience and grow your business by doing the opposite of what you think.
Steve Henke
September 22, 2020
Brand Strategy What is Brand Tracking?
Learn more about brand tracking. Plus resources to start your brand tracking study.
Molly Purcell
Digital Marketing Specialist at Greenbook
September 1, 2020
The Numbers Are In: 5 Important Attributes to Consider when Selecting a Market Research Partner
Important considerations in strengthening MRX partnerships.
Lev Mazin
CEO at AYTM
May 4, 2020
Partner Content
Remembering Research Fundamentals in the Age of COVID-19
The 7 keys for helping clients navigate COVID-19.
Annie Pecoraro
Director, Creative Analytics at The Sound: Exploration, Strategy, Innovation
April 13, 2020
Researchers Should Do More Market Research
Join us in going back to the basics of market research.
Jan Zwang
Sr. Market Manager & Customer Insights at VodafoneZiggo
December 2, 2019
Brand Strategy Your 2 Step Recipe to Creating an ROI Partnership
Simon Chadwick & Andrew Cannon on “ROI Partnerships”.
Simon Chadwick
November 12, 2019
Research Methodologies Beyond DIY Tools: Building Client Relationships by Activating Research
Technology is changing how we manage client relationships.
Rebecca Brooks
July 22, 2019
Research Technology (ResTech) Technology vs Relationships: The Struggle is Real
Keeping clients happy is often times more complicated than offering the simplest technology solutions.
John Bird
Executive Vice President at Infotools
July 8, 2019
Insights Industry News Seven Principles of UX Design for Market Researchers
An overview the basic principles of UX design for market researchers
Emma Galvin
Creative Designer at Northstar Research
February 14, 2019
Retailers are from Mars, Suppliers are from Venus
How a common “language” can unlock client and supplier collaboration.
Roger Jackson
January 14, 2019
Insights Industry News Putting Heart Into Your Business: Engaging Customers on a Deeper, More Emotional Level
The brand building benefits of approaching B2B with more emotional appeal
Kate Dennis
Founder & Head of Insights at Open Door Insights
May 7, 2018
Insights Business Growth The Buyer Journey: How Insights Buyers Choose Suppliers
An innovative core business is key to be on the path-to-purchase for clients.
Laura Livers
Chief Executive Officer at Focus Pointe Global
March 12, 2018
Insights Industry News 7 Ways to Level the Playing Field with the Giant Research Firms
Learn how small research agencies can compete with market research “global giants”.
Peter Zollo
January 3, 2018
Insights Industry News Research Buyers Speak: Keys to Engaging, Selling and Becoming Our Preferred Partner
An upcoming study from Collaborata on client’s “path to purchase” aims to bring insight into how market research buyers choose suppliers.
David Harris
July 28, 2017
Research Methodologies Marketing Research Methods: Shhhh! Just Listen…
Listen for what is said, but also what is not said but which begins to be very loud in its silence.
Saul Hopper
November 30, 2016
Brand Strategy It’s all in the Process: 6 Steps for Successful Market Research
To get the most out of the market research consultants you hire, you should follow the process that we share in this article.
Tim Glowa
June 21, 2016
Insights Industry News Quality vs Quantity: The ‘TAO’ of Client Experiences
How Market Researchers can create a flawless, magical journey for their clients & collaborators.
Catherine Rickwood
May 26, 2016
The Confluence of Agile Research & Customer Co-Creation
Co-Creation requires the agile research process, as the infusion of customer creativity needs to be parceled on an iterative basis.
Kevin Lonnie
Founder & CEO at KL Communications Inc
March 21, 2016
Insights Industry News The Place Of Storytelling in MR
Back in the day, we were all encouraged to start our research presentations with a joke to endear ourselves to the audience.
Steve Needel,
March 1, 2016
Insights Industry News ‘Tis the Season: What’s Your Holiday Gift Strategy?
A study by the Advertising Specialty Institute found that only 62% of businesses surveyed planned to give gifts to employees and clients.
Jonathan Price
November 24, 2015
Insights Industry News For Research Suppliers, Actions Speak Louder than Advertising
Everyone says they want more business. But how many research vendors make it easy for clients to give them business?
Ron Sellers
November 3, 2015
Insights Industry News How Procurement Views Market Research: Valuable Insight Or Wasted Opportunity?
The latest Procurement Leaders research sheds some light on client preferences when buying market research.
Alex Gontsarov
Category Intelligence Manager at Procurement Leaders
August 21, 2015
Insights Industry News Why I Don’t Miss Angry MR Client
Fortunately, Angry MR Client, Angry MR Respondent, and Angry MR Vendor seem to have faded away. But, client complaints haven’t.
Ron Sellers
April 15, 2015
Insights Industry News Finding the Right Balance in RFPs
RFPs are at the same time the bane of the research vendor’s existence and the thing which keeps us in business.
Ron Sellers
January 2, 2015
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