Focus Groups

Focus groups are guided discussions with a selected group of individuals to gather opinions on a specific topic or product. Moderators lead the conversation, capturing insights and feedback for analysis.

The Real-World Role of Focus Groups in Modern Marketing
Why human dynamics still matter and how practitioners are evolving the method for an AI-accelerated era.

Ashley Shedlock
Content Producer at Greenbook
December 23, 2025
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Online vs. In-Person Focus Groups: Which Delivers the Best Value for Your Research?
Compare online and in-person focus group costs, trade-offs, and ROI. Learn when each delivers better insights—and how to maximize value in both format...

Ashley Shedlock
Content Producer at Greenbook
November 28, 2025
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The Advantages and Limitations of Online Focus Groups: Insights from Industry Experts
Four qualitative leaders share how to balance convenience, cost, and connection in online focus groups—and what comes next with AI and hybrid qual.

Ashley Shedlock
Content Producer at Greenbook
October 31, 2025
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The Rise of Online Market Research in APAC: Advantages of Doing Different types of Market Research Studies Online
The market research industry in the Asia Pacific region is undergoing an exciting transitional phase. It is steadily making a much-needed transition t...

Sandeep Singh
Managing Director, APAC at InnovateMR
August 31, 2023
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Breaking Out of the Box: Leveraging New Technology with Randall Beard

Karen Lynch
Chief Programming Officer at Greenbook
March 9, 2023
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The Greatly Maligned Focus Group
May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’ that celebrates the intersection between creativity and marketing. The po...

Ken Roberts
Chief Innovation Officer at Forethought
November 10, 2022
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Neuroscience in Market Research: Beyond the Hype
In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...

Hunter Thurman
President at Alpha-Diver
November 3, 2022
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How Video Insights Help Brands Connect with Target Consumers
Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...

Marina Ilishaev
Vice President, Product Marketing at Suzy
October 24, 2022
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