Samantha Bond — Greenbook
Samantha Bond
Samantha Bond is a Research Executive at Northstar Research. Samantha joined the Northstar team in early 2012 having developed a passion for research whilst studying Sociology and Social Policy at the University of Nottingham. After university, she experienced a broad range of methodologies while interning at quantitative, qualitative and brand innovation agencies, working on a range of diverse brands and sectors, including Clarks, Persil and SABMiller. From both her degree and industry experience, Samantha has developed a particular interest in qualitative research and has a genuine curiosity for consumers' desires and aspirations, what motivates their behaviour and how this information can be used to build creative solutions to meet client's needs. When not working, Samantha is happiest traveling the world and exploring new places.
Latest from Samantha Bond
Research Technology (ResTech) Mastering The Art Of The Professional Self
With the interplay of digital and a challenging economic environment where competition for clients and jobs is rife, it is now more important than ever...
May 27, 2013
Brand Strategy Survival Of The Fittest: Adapt Or Die
To compete in today’s environment, it is clear that brands need to work harder and represent much more than their product or service.
February 25, 2013
Research Methodologies Fresh Voices: The Qualundrum of Innovation Development
Is there a role for qualitative consumer research in the innovation development process or is risk taking and self belief the key?
August 1, 2012