case study — Greenbook
case study
Research Methodologies How to Write a Great Case Study in the Insights and Analytics Industry
Discover how impactful case studies connect data to decisions. Learn to craft compelling narratives that showcase research's vital role in driving bus...
KarenLynch
Chief Programming Officer at Greenbook
November 26, 2025
Qualitative Research 8 Examples of Qualitative Research
Unveil the depth of human behavior with qualitative research. Dive into narratives and interpretations to find hidden meanings in market research and ...
AshleyShedlock
Content Producer at Greenbook
June 28, 2024
Insights Business Growth Maximizing Case Studies for Insights Success: A Step-by-Step Guide to Creating Effective Case Studies
Case studies and client stories are crucial components of any insight company’s marketing. They demonstrate your value and expertise, satisfy client c...
LucyDavison
Founder & CEO at Keen as Mustard Marketing
February 15, 2023
Consumer Behavior Intergenerational Views on the Job Market (Part Two)
How generations view the job market and their advice for you.
JaminBrazil
Chairman & CEO at HubUX
August 16, 2022
Generational Insights Intergenerational Views on the Job Market (Part One)
How different generations view the changing labor market.
JaminBrazil
Chairman & CEO at HubUX
August 2, 2022
International Market Research How Views on Religion and Spirituality are Changing and Why Brands Should Care
Exploring how, when, and why we choose our religion.
JaminBrazil
Chairman & CEO at HubUX
July 28, 2022
Focus on APAC How Happiness Impacts Satisfaction and Recommendation Measures
People’s self-assessed happiness influences their survey responses.
PhilipDerham
Director at Derham Insights Research
July 13, 2022
Research Methodologies The Journey of One of PepsiCo’s Iconic Brands: The Research That Defined Fritos’ Appealing Human Truth
PepsiCo’s brand research on its Frito product.
AnuradhaMohan
Manager, Strategic Insights at PepsiCo Foods North America
May 23, 2022
International Market Research A Moveable Feast: How Do Consumers Talk about Food Delivery?
Digging into the social trends behind popular food delivery services.
AlexBryson
Content Marketing Lead at Pulsar
April 4, 2022
Insights Business Growth Insights Worth Shouting About
Effectively communicating insights from a study across a business.
LucyDavison
Founder & CEO at Keen as Mustard Marketing
March 16, 2022
Brand Strategy How King’s Hawaiian 10x’d Its Brand Tracking Capabilities
King’s Hawaiian turns to TapResearch’s Brand Insights solution.
AaronPlatshon
CEO at TapResearch
March 14, 2022
Focus on APAC How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse?
Consumer attitudes towards 3D virtual worlds in Singapore & Australia.
LauraRobbie
CEO, APAC at YouGov
March 2, 2022
Brand Strategy Do Customers “Love” Brands?
We explore whether consumers can love brands, and, if so, how and why.
JaminBrazil
Chairman & CEO at HubUX
March 1, 2022
Consumer Behavior Post COVID, We Are Finding Connection At Our Local Grocery Store
Generational POV’s on grocery store preference and frequency.
JaminBrazil
Chairman & CEO at HubUX
February 15, 2022
Insights Industry News The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer
The recent Spotify controversy created a window of opportunity.
SimoneSomekh
Marketing Communications Manager at Revuze
February 11, 2022
Insights Industry News Strong Link between Bad News and Loss of Value for Portuguese Banks
A 2021 study reveals the value of unsolicited customer opinions.
MichalisMichael
Chief Executive Officer at DMR
January 17, 2022
Qualitative Research Comparing Generational Happiness Drivers in 2022
Happiness drivers across four generations.
JaminBrazil
Chairman & CEO at HubUX
January 4, 2022
Consumer Behavior Diageo Evolves Its Insight Community to Improve Response Rates, Speed to Results, and Overall Utility Across the Business
Gaining insight into the changing behaviors of beer & spirit shoppers.
Reach3Insights
at Reach3
December 29, 2021
Brand Strategy PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing
Using Zappi Amplify TV to vet and refine a high-impact holiday ad.
Zappi
at Zappi
December 23, 2021
Insights Industry News Did Peloton Just Experience the Worst Product Placement in History?
Did Peloton mitigate brand damage after a poor product placement?
DmitryGaiduk
Co-Founder & Chief Product Officer at CoolTool
December 22, 2021
Brand Strategy Validating Advertising Campaigns During a Tumultuous Year
A case study focused on an insurance company’s advertising strategy.
Suzy
December 17, 2021
Consumer Behavior Sparking Transformative Outcomes for the Largest Door Manufacturer
Shapiro+Raj’s insight-driven work disrupted the door manufacturing industry.
Shapiro+Raj
December 6, 2021
Unmasking Scents – Your Nose Knows More than You Think
Where scent and marketing meet.
DawidAdamczyk
Business Development Manager at NEUROHM
December 3, 2021
Making Data-Driven Decisions: How Do-It-Together Research is Informing Higher Education
Leveraging market research to design a highly specialized graduate academic program.
InnovateMR
at InnovateMR
December 2, 2021
Brand Strategy Clif Bar & Company Uses Data to Lead Better-for-You and Better-for-the-Environment Product Development
Mintel’s work with their client, Clif Bar & Company, to expand its brand globally.
Mintel
November 17, 2021
Brand Strategy How to Effectively Conduct Research with Gen Z
The types of communications that Gen Z tolerates.
JaminBrazil
Chairman & CEO at HubUX
November 16, 2021
LevelUP Your Research Brand Loyalty: The Link between Attitudes and Behaviors
Bringing attitudinal and behavioral perspectives together for predictive power.
JoelRubinson
President at Rubinson Partners Inc
November 12, 2021
Gain & Retain® CX Leaders – Your Expectations Are Too High!
Is customer-centricity being taken to an extreme?
KenRoberts
Chief Innovation Officer at Forethought
October 14, 2021
Qualitative Research Gaming Website UX Testing
Build an insight community to use for products and industry research.
ISACorp
September 13, 2021
Customer Experience (CX) Using Agile Research to Drive Sales: A Case Study with Everipe and Dig Insights
Compare how consumers felt about the brand from their competition.
DigInsights
August 6, 2021
How IBM Leveraged “icanmakeitbetter” for Early Stage Ad Testing
IBM’s always-on approach anticipates their customers’ evolving needs.
ISACorp
July 26, 2021
Brand Strategy Mars Petcare and Streetbees: The Pawfect Partnership
How does human behavior impact pets?
Streetbees
July 22, 2021
Brand Strategy Empowered to Lead with Empathy: How Experian Health Used Alida to Discover and Act On VoC and VoE
Listening to voice of customer and employee empowered Experian Health.
ExperianHealth
July 8, 2021
Artificial Intelligence and Machine Learning Diving Deep on Creative Development
Brand messaging that is relevant to their target audience.
Methodifyby
June 25, 2021
Research Methodologies How Human Behavioral Research Went from Lab to Living Room
Biometric behavioral research lab navigates COVID-19.
PeterHartzbech
CEO at iMotions
June 21, 2021
Qualitative Research How to Gain Deeper Insights Through Communities: Four Projective Techniques
Target consumers’ experiences, emotions, and brand perception.
FinchBrands
at Finch Brands
June 11, 2021
Yesterday, Today, and Tomorrow: Bringing Clarity During COVID-19 Crisis Uncertainty
How the Pepsico Foods COVID taskforce used projective techniques and future scenarios to understand the drastic changes COVID-19 had on consumers’ lif...
AnuradhaMohan
Manager, Strategic Insights at PepsiCo Foods North America
March 30, 2021
Insights Business Growth How BMO Enhanced Marketing Decision Making With Automated Research
How BMO’s easy-to-use and efficient research tools ensure they can continue to keep up with their business, their market, and their customers.
Methodifyby
January 28, 2021
Consumer Behavior COVID-19: 7 Unexpected Consumer Insights from Brandwatch
7 surprising insights into consumer opinion and behavior during COVID-19.
LeiaReid
Data Journalist at Brandwatch
July 20, 2020
Ghost Completions: The Venezuelan Fraud Scheme
An in-depth look into the prevailing issue of survey fraud.
OfirPasternak
June 23, 2020
Customer Experience (CX) Leading CPG Company Uses LIVE Mobile Video to Uncover Value Drivers & Increase Cross-Category Purchasing for Their Brand
Addressing challenges in maintaining brand loyalty.
SeanFallon,
at QualSights & SIVO Insights
February 14, 2020
Brand Strategy Skin in the Name
An analysis of an NFL team’s name, and its importance to the public.
RyanBaum
February 6, 2020
Brand Strategy Transforming a Lifestyle Brand
Isobar Marketing Intelligence case study on increasing engagement of senior citizens for exercise company SilverSneakers.
DebBoyda
CEO at Isobar Marketing Intelligence
April 5, 2019
Brand Strategy Activating “Germ Hubs” to Drive Brand and Sales Growth
Kantar drives sales lift for Vistar Media’s new product line
EricSalama
CEO at Kantar
September 28, 2018
Brand Strategy How to Plan & Track Your Way to a Successful Campaign
YouGov provided tracking insights for a television ad campaign
TedMarzilli
April 5, 2018
Brand Strategy How Werkspot Uses Cint to Approach New Markets with Effective Data-Driven Brand Awareness Campaigns
Cint created a “trend-barometer” to support Werkspot’s new product launch campaign.
JakeWolff
Chief Commercial Officer at Cint
March 1, 2018
Consumer Behavior Kantar Millward Brown Helps Client Get Unstuck
Kantar Millward Brown’s case study using creativity & engagement to develop a brand value proposition
JamieJones
Director, Marketing & Communications at Kantar Millward Brown
February 9, 2018
Game On: Explicit & Implicit Impact of Advertising in Mobile Games
LRW’s mobile gaming advertising platform test for Telaria’s brand building ads.
JoanCassidy
Vice President at Lieberman Research Worldwide
February 8, 2018
How Hershey Canada Turned Agile to Win TV Audiences with Twizzler
ZappiStore utilized agile methods to test Hershey Canada advertising
GeorgiaPsyllidou
Director, Digital & Marketing Analytics at ZappiStore
February 2, 2018
Brand Strategy Research Now & Carat track Cross-Media Campaign Effectiveness for Three Power Brands
Research Now and Carat’s real-time, on brand ad tracking.
LiamCorcoran
Vice President Ad and Audience Measurement EMEA at Research Now
January 26, 2018
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