Ray Poynter

Managing Director at The Future Place

Ray is the founder of NewMR, Managing Director of The Future Place, author of The Handbook of Mobile Market Research and The Handbook of Online and Social Media Research, he is a content author for the University of Georgia's Principles of Marketing Research course, and was the independent consultant for the last four ESOMAR Global Pricing studies. Ray is a consultant to several companies and organizations, including his role at Vision Critical University. In 2015 Ray is also a visiting lecturer at Tokyo's Saitama University.

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The GRIT data collected toward the end of 2022 included 918 open-ended replies to the question “Related to insights, research, or analytics, which top...

April 5, 2023

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Latest from Ray Poynter

Observational Data Has Problems. Are Researchers Aware of Them?
Observational data is a tempting shortcut for insights but researchers must consider its potential shortfalls
October 15, 2020
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Want it Faster, Cheaper, Better? Then You’d Better Sign Up to Prescriptive Analytics
Using Prescriptive Analytics to navigate the data-filled world.
July 16, 2020
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Company Size Matters: The Differential Impact of COVID-19
A deep dive into the very different experiences of the MRX community during COVID-19.
June 1, 2020
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Looking at Market Researchers and Insight Professionals Through a Human Lens
A look into the MRX industry and the effect of COVID-19.
April 21, 2020
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Empathy, Belonging and Authenticity: The Three Pillars of HX (Human Experience)
How to help clients develop a human-centric approach.
March 10, 2020
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GRIT Insights Practice Sneak Peek: Adoption of Emerging Methods
An exclusive sneak peek into the upcoming Insights Practice edition of the GRIT Report.
February 5, 2020
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Five Winds of Change, Sweeping Away Traditional Market Research
5 key takeaways from the latest ESOMAR Congress.
September 24, 2019
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GRIT Business & Innovation Sneak Peek: Top 25 Most Innovative Client Companies
An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.
June 6, 2019
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