Greg Deinzer — Greenbook

Greg Deinzer

Research Director Morpace

The author: Greg Deinzer has over 15 years of primary market research experience in various sectors including CPG, telecommunications and technology. Greg is currently a Research Director with Morpace Market Research & Consulting (www.morpace.com), and has designed and executed projects in the US and internationally addressing a broad range of marketing issues using the full scope of methodologies. Along with ensuring research data quality and integrity, Greg enjoys creative writing and meeting people with a good sense of humor.

Brand Strategy Is Market Research Reliable?
Findings from Morpace’s May 2012 omnibus survey shed light on how reliable normal people find market research results.

October 29, 2012

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