# Kerry Walsh

## Focus Group Moderation: It Isn’t What They Say, It’s What You Hear

It’s hard not to think you know everything. I find this to be true in most realms, but especially in the world of market research.

December 8, 2016

[Read article](/content/insights/focus-groups/focus-group-moderation-it-isn8217t-what-they-say-it8217s-what-you-hear/index.html)

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