amazon

The Greenbook Podcast

The Emotional Power of Convenience with Maxalan Vickers of Overtime

Karen Lynch
Chief Programming Officer at Greenbook
June 23, 2026
Play Episode

Why Marketers Must Adapt to AI-Powered Consumer Decision-Making

AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti... July 23, 2025
Watch video

The Role of Data Analytics in Shaping Market Trends

Learn how data analytics helps businesses predict trends, analyze consumer behavior, and optimize strategies to drive growth, engagement, and competit...

Favour Efeoghene
Digital Marketing PR & Content Writer
December 13, 2024
Read article

The Future Internet Is Now: Web3

When the World Wide Web became publicly available in 1991, it revolutionized the way we work and play and perhaps more importantly how we consume info...

Rudly Raphael
CEO/Founder at Eyes4Research
August 25, 2023
Read article

Descriptive Research and Insights are not Enough

Broadly speaking, marketing research studies fall into two classes…descriptive and predictive.  Descriptive research includes things like segmentation...

Joel Rubinson
President at Rubinson Partners Inc
June 13, 2023
Read article

Taking a Brand Stand: A ‘Head’ and ‘Heart’ Approach to Cause Marketing Strategy

What Subaru, Amazon, and Bombas are getting right about value brand strategy.

Susan Schwartz
President & CEO at NAXION
February 3, 2021
Read article

Amazon Prime vs. Walmart Plus—Who Will Win?

They have the bricks but will they get the clicks? Should Amazon be threatened by Walmart’s new membership program? Yes.

Catherine Gutierrez
VP of Marketing at MFour
September 15, 2020
Read article

Amazonified Millennials: How to Thrive via The 9 Why’s of Context

Your guide to preparing for the future of retail.

Hunter Thurman
President at Alpha-Diver
April 9, 2020
Read article

Influencing Consumer Choice in a Time of Amazon

Learn how to study consumer choices in the age of the one-click shopper.

Mike Mabey
November 20, 2019
Read article

Premiumization: The Key to Brand Growth Part 2

4 strategies for implementing premiumization.

Jason Martuscello
Business Strategist at BEESY
October 8, 2019
Read article

How Netflix Will Transform Brand Marketing

How advertising could flip the script for Netflix.

Joel Rubinson
President at Rubinson Partners Inc
September 25, 2019
Read article

GRIT Business & Innovation Sneak Peek: Top 25 Most Innovative Client Companies

An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.

Ray Poynter
Managing Director at The Future Place
June 6, 2019
Read article

Growing the Industry by Funding More Research: Part Ten

Collaborata’s current projects on fake news and online grocery delivery

Jimmy Zollo
Co-Founder & CEO at Collaborata
February 15, 2018
Read article

Get Ready For The Next Sea Change In Marketing

7 ways retailers as publishers & ad networks are changing marketing.

Joel Rubinson
President at Rubinson Partners Inc
January 15, 2018
Read article

What Americans Really Want For Black Friday

The Pollfish Black Friday National Survey reveals what Americans want this year

Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
November 23, 2016
Read article

Marketing Simplification Is The New Black

Marketers need to embrace simplification and Insights teams need to learn how to bring this insight to marketers.

Joel Rubinson
President at Rubinson Partners Inc
February 2, 2015
Read article

Lessons From Amazon vs. Hachette: Focusing On What Counts

To win any game, you have to know what counts. Here are five ways to identify and focus on what counts for your business.

Larry Gorkin
Managing Director at Trefis
July 11, 2014
Read article

Leadership Lessons For Market Research From Amazon

Amazon’s success is more than circumstantial, and instead reflects a set of implicit strategies that are instructive for everyone.

Larry Gorkin
Managing Director at Trefis
March 6, 2014
Read article

Marketing In Crisis – What Does That Mean For Market Research?

Marketing is taken less and less seriously in a broad range of companies. Why is this relevant for Market Research?

Edward Appleton
Director Global Marketing at Happy Thinking People
May 31, 2013
Read article

How Market Researchers Can Avoid The Fate of Tower Records, Borders and Kodak.

If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...

David Rabjohns
Founder at LRWMotiveQuest
September 25, 2012
Read article

Jeffrey Henning’s #MRX Top 10: Looking Backward, Looking Forward

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...

Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
January 9, 2012
Read article