Brad Marsh — Greenbook
Brad Marsh
Chief Executive Officer at Consensus Point
Brad Marsh is the Chief Executive Officer at Consensus Point and brings over 20 years of executive experience leading client service, marketing, analytic, and product teams. Prior to Consensus Point, he served as Chief Marketing Officer and head of client service for Directions Research, Executive Vice President - Consumer Sector and Areas of Expertise for TNS North America, and Senior Vice President of Global Accounts for NFO WorldGroup.
Over the course of his career, Brad has worked closely with clients in packaged goods, technology, financial services, retail, restaurant, and healthcare industries. Brad continues to be driven by his passion to help his clients and his teams lead the industry with new methods and capabilities. His experience in front and back-end innovation, brand health, communications, shopper marketing, and customer experience, provides a great foundation to help agencies and brands integrate prediction market research into their arsenal of predictive tools.
Forces of Change: Surviving the COVID Recession
The financial services industry is notoriously change-adverse. Can it evolve fast enough to meet customer expectations?
August 20, 2020
Read article
Chasing The Next Big Idea – Prediction Market Volume Forecasting
Introducing the industry’s first prediction market-based volume forecasting capability.
May 24, 2016
Read article