Laura Livers

Chief Executive Officer at Focus Pointe Global

Laura Livers is CEO of Focus Pointe Global, a leading marketing research data collection company that leverages new techniques and technologies to make market insights more accessible, accurate, and affordable. Laura has 33 years of experience partnering with Fortune 500 companies in the marketing research arena and is the former president of mystery shopping firm Shop ‘n Chek Worldwide.

Articles by Laura Livers

Trailblazers, Early Adopters & Late Bloomers: Understanding Your Target Market With GRIT Segmentation Models

Are your targets Novelty Surfers, Strategic Curators, Hand-Cuffed & Constrained, or Kicking & Screaming?
September 13, 2020
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As Q4 Approaches, Keep Kindness and Gratitude Front-of-Mind

The value of a safe and comfortable workspace is priceless.
September 16, 2019
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Does Corporate Social Responsibility Matter?

CSR is even more valuable in an informed consumer economy, where positive social acts are highly valued.
August 12, 2019
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Why Focus Groups Are Essential to CX

Utilizing focus groups to gain insights for CX and marketing success
September 24, 2018
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Does Your Value Proposition Need a Facelift?

Attracting new customers and exciting existing ones through a clear, targeted message on your brand value
August 27, 2018
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Building a Culture of Innovation in Market Research: A User’s Guide

Cultivating an innovative culture in MR to drive growth, performance and valuation
June 6, 2018
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The Buyer Journey: How Insights Buyers Choose Suppliers

An innovative core business is key to be on the path-to-purchase for clients.
March 12, 2018
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What does 2018 have in Store for Qualitative Research?

Discuss five trends that will impact the face of market research in 2018.
November 27, 2017
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The Challenge of Scale: Does Your Business Model Support Growth?

Ready to scale your business? Learn five powerful steps to successful scaling.
October 23, 2017
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