# Hugh Carling

### Co-Founder [Liveminds](/content/company/Liveminds/index.html)

Hugh Carling is Co-founder of Liveminds - a global qualitative research company that finds fresh, genuine participants using Behavioural Recruitment, powered by Facebook.

[**Recruiting Participants the Same Way and Expecting Different Results**](/content/insights/market-research-trends/recruiting-participants-the-same-way-and-expecting-different-results/index.html)  
Pessimism about online sample quality abounds. This article discusses how recruiting through social networks can benefit the industry.  
*July 17, 2018*  
[Read article](/content/insights/market-research-trends/recruiting-participants-the-same-way-and-expecting-different-results/index.html)

[**Research on Recruitment 2018**](/content/insights/market-research-leaders/research-on-recruitment-2018/index.html)  
Best-practices to address the issue of accessing quality and representative sample.  
*February 7, 2018*  
[Read article](/content/insights/market-research-leaders/research-on-recruitment-2018/index.html)

[**Can Research be Right if the Participants are Wrong?**](/content/insights/market-research-trends/can-research-be-right-if-the-participants-are-wrong/index.html)  
Help benchmark the views of qualitative researchers and share your experiences on research participant recruitment.  
*October 13, 2017*  
[Read article](/content/insights/market-research-trends/can-research-be-right-if-the-participants-are-wrong/index.html)