Ben Hookway — Greenbook
Ben Hookway
CEO at Relative Insight
Ben Hookway is the CEO of Relative Insight, and it was he who took the company from an academic spin out into a commercial SAAS platform used by leading customer-focused organisations such as Comcast, Nespresso and Delta. An early innovator in text analytics, Ben is one of those CEOs who is truly passionate about his technology, and crucially how it works. He knows first-hand how Relative Insight's tech helps brands effectively engage with their customers by deeply understanding how different audiences speak.
Unlocking the Secrets Behind KPI Movements: The AI-driven Analysis of Customer Language
Discover how artificial intelligence can empower businesses to gain deeper insights into customer pain points and drive impactful change.
February 19, 2024
Latest from Ben Hookway
Storytelling & Stakeholder Skills – Why Insights Professionals Need Meaningful Metrics
It’s fascinating to read that storytelling and being able to resonate with decision makers rank highly as skills that insights professionals desire to...
April 2, 2023
Why Text Data Is the Future of Business Intelligence
Text data can offer invaluable insight into a company’s performance.
July 20, 2022