# unmet research needs

**Why Emerging Methods Hold the Keys to Brand Success**

Human behavior change has accelerated rapidly over the past two years, the COVID-19 pandemic forcing adaptation, rewiring brains, and forming new habits...

*Peter Hartzbech*

CEO at iMotions

August 3, 2022

[Read commentary](/content/insights/why-emerging-methods-hold-the-keys-to-brand-success/index.html)