Suzy

GRIT: Beyond the Divide: Why Integration, Not Specialization, Defines the Future of Insights

Tech and service models are converging. GRIT reveals that true innovation now depends on integrating technology, data, and human interpretation.

Mary Lois Smith
VP, Market Research at Suzy
November 17, 2025
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GRIT: GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There

Suzy uses AI to power agile, fraud-proof research with tools like Suzy Speaks, Signals, and Biotic—reshaping how brands gather and act on insights.

Mary Lois Smith
VP, Market Research at Suzy
June 6, 2025
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GRIT: Trackers: Building Block to Develop Comprehensive, Successful Business Strategy

Trackers are key to understanding brand health and trends. Combining quantitative and qualitative insights reveals the 'why' behind consumer behavior...

Mary Emerson Baker
VP, Market Research at Suzy
October 29, 2024
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GRIT: Surveying the Future: Thoughts on Market Research in the Digital Age

Discover the significance of online surveys in the digital era, adapting to evolving user behaviors with a focus on data quality and innovative strategies.

Steve Seiferheld
Sr. Director, Center of Excellence Research & Design Strategy at Suzy
May 28, 2024
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