netflix

How A Niche Argentine Comic Became Netflix's Newest Success

Explore how Netflix’s El Eternauta taps into Argentine identity and history to influence global streaming trends and engage Latin American audiences.

Melody Sciumbata
May 21, 2025
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AI: Powerful Tools to Augment Human Capability

AI in everyday life reveals optimism for AI’s benefits in data insights, but skepticism persists, highlighting its complex impact on personal and professional contexts.

Ali Henriques
Head of Market Research at Qualtrics
October 29, 2024
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Greenbook Future List Spotlight: Jasmin Goodman

Learn about Dr. Jasmin Goodman, Founder of The J. Michelle Group, who combines academic insight with real-world research in diversity & authentic storytelling.

Karen Lynch
Chief Programming Officer at Greenbook
June 27, 2024
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A Picture Paints a Thousand Data Points: Visual Storytelling in Market Research

Unlock the power of visual data representation in market research. Learn how to captivate your audience and convey your findings with persuasive visual storytelling.

Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
May 16, 2024
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The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story

Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticipated.

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Anthony Martin
CEO at BAMM
July 6, 2023
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Descriptive Research and Insights are not Enough

Broadly speaking, marketing research studies fall into two classes…descriptive and predictive. Descriptive research includes things like segmentation and analysis of the target market.

Joel Rubinson
President at Rubinson Partners Inc
June 13, 2023
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The Netflix Effect

A look into the average Netflix user.

David Swart
Research Intern at Reach3 Insights
October 15, 2019
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How Netflix Will Transform Brand Marketing

How advertising could flip the script for Netflix.

Joel Rubinson
President at Rubinson Partners Inc
September 25, 2019
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Three Trends Changing Market Research, Forever

How the digital transformation in personal data is reshaping the insights industry.

Rado Raykov
January 31, 2019
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A Fusion of Thick and Thin Data

Explore the latest thinking in qualitative and big data at ESOMAR Fusion.

Finn Raben
Founder at Amplifi Consulting
November 1, 2018
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Growing the Industry by Funding More Research, Part Four (Netflix Viewership Data)

Thanks to Luth Research’s proprietary ZQ Intelligence™ technology, Netflix viewership data is now available.

Peter Zollo
November 22, 2016
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Believability Is An Issue When Brands Use Social Media

What does the Netflix/Verizon spat tell us about brand trust? New data indicates quite a bit it seems.

Robert Passikoff, Founder & President at Brand Keys Inc
June 14, 2014
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