Lisa Horwich — Greenbook
Lisa Horwich
Founder & Research Principal at Pallas Research Associates
Two Questions Researchers Should Ask of Their AI Vendor
As AI tools grow, it is crucial for researchers to assess data practices of vendors. By gaining insight, researchers can make better choices.
October 31, 2023
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Why Researchers Should Care about Marketing Technology
Emerging technologies can provide new opportunities to provide services and expertise that augments data.
June 12, 2019