privacy — Greenbook
privacy
AI Without Integrity? The High Cost of Bad Data
AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
September 24, 2025
Thinking Beyond Text: How Video Is Revolutionizing Consumer Research
Video surveys enhance consumer research by capturing authentic insights at scale. They complement text-based surveys with deeper emotion and real-time...
Martin Filz
CEO at Pureprofile
April 9, 2025
Tech Trends & Ethical Dilemmas: Privacy, AI, and Industry Transformations
Explore AI in brand research, drone privacy, Colgate's digital twins, and industry updates like the ...
January 9, 2025
The Next Wave of Disruptive Technology that Changes Everything
There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
April 19, 2023
Interview with Peter Hartzbech, Founder & CEO of iMotions
Discussing iMotions’s acquisition and nonconscious measurement tech.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
December 8, 2021
When It Comes to Managing Data Security, Know the Company You Keep
Companies shouldn’t wait for the EU-U.S. Data Privacy shield to be finalized to start putting in place measures for managing data transfer.
Rebecca West
May 31, 2016
The European Court of Justice recently invalidated the Safe Harbor program. What are the implications for consumer research?
Jason Anderson
Owner at Datagame
October 6, 2015
The Telephone Consumer Protection Act: We Reap What We Sow
Maybe our own behavior, and the never-ending stream of surveys, has tainted the previously clean karma of the after-work phone survey.
Jason Anderson
Owner at Datagame
September 9, 2015
While Some Things Change, Others Will Stay The Same
Innovation is becoming key in this industry. But what about basic best practices? In all of this, are those best practices changing?
Z Johnson
Consultant at MRXplorer
September 1, 2015
Volunteered Personal Information (VPI) and Valuing Your Personal Data
Volunteered Personal Information (VPI) plays a critical role in moving the debate about permission marketing forward.
K Im Anderson
Marketing Director at Smart Design
July 9, 2014
How A Breakdown In Trust And The Battle For Privacy Will Shape The Future Of Insights
What if the privacy bubble pops? What happens to the brave new world of consumer insights if its foundation develops unexpected cracks?
Greg Heist
Chief Innovation Officer at Gongos
March 10, 2014
Don’t be Scared: It’s Just Data
A pragmatic and common sense view on an issue that seems to invite hysteria from all quarters: Big Data and personal privacy.
Larry Burns
Chief Executive Officer at StartSampling
November 12, 2013
Updated (Again!): The Data Privacy Debate: Defining The Future Of An Industry
A public forum debate on the topic of data privacy so that the whole industry can get involved in this important discussion.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
August 7, 2011