Ushma Kapadia — Greenbook
Ushma Kapadia
Content Specialist flowres.io
Ushma Kapadia is a qualitative researcher at Flowres.io with a passion for exploring how AI is reshaping the future of qualitative work. While much is said about AI’s promise and peril, she believes researchers need clarity on what it really means for their practice. Through her writing and teaching, she works to strike a balance between the doom-and-gloom narratives and the magic-like hype surrounding AI. One way she’s putting this into practice is by co-leading a three-session MasterClass that begins with traditional qualitative analysis and then demonstrates how to adapt those methods to thoughtfully integrate AI.
Top Authors
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
775 articles
Karen Lynch
Chief Programming Officer at Greenbook
361 articles
Jeffrey Henning
Chief Research Officer at Researchscape
128 articles
Ashley Shedlock
Content Producer at Greenbook
86 articles
Colin Wong
Principal Consultant at Insights Heroes
27 articles
Jamin Brazil
Chairman & CEO at HubUX
21 articles
William Leach
Founder / Mindstate Group at Mindstate Group
20 articles
Ed Keller
Executive Director at Market Research Institute International (MRII)
17 articles