# Pedro Almeida

[**X-Ray of a Football Game: The Power of Cristiano Ronaldo’s Image**](/content/insights/research-methodologies/x-ray-of-a-football-game-the-power-of-cristiano-ronaldos-image/index.html)

Biometric responses to sporting events can be used by marketers to help understand the value of promotions and sponsorships.

April 16, 2019

[Read article](/content/insights/research-methodologies/x-ray-of-a-football-game-the-power-of-cristiano-ronaldos-image/index.html)

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