Neal Cole

Neal Cole is a freelance digital marketing consultant and writer who provides analysis and advice on website optimisation. Neal worked in market research for over 10 years before moving into website optimisation for a major online retailer. He has a passion for consumer psychology and applying insights to marketing problems. He writes regularly on his website, Conversion-Uplift, and has contributed articles for the user experience site Usabilla as well as for the GreenBook Blog.

Why Market Research Is The First To Go When Times Are Lean

Why is there a perception that the research budget is fair game when times are difficult? Here are the main factors behind this attitude.

April 5, 2016
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Voice Of The Customer Surveys – Useful Or Fundamentally Flawed?

VOC programmes are highly likely to generate unreliable and misleading results, which contribute to an illusion of understanding customers.

March 4, 2015
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Research? No Thanks, I’m Only Human! A Client-side Perspective

Our reliance on IQ and educational qualifications as an indicator of competence can be a recipe for disaster.

April 15, 2014
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Do People Connect With Brands At An Emotional Level?

Emotional engagement with brands is much less prevalent than many marketers assume.

October 14, 2013
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What Mountaineering Can Tell Us About Human Motivations

If we want to understand human motivations in general, we may learn more from studying non-consumption activities, such as mountaineering.

April 11, 2013
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What Do Business People Really Think About Market Research? A Client-Side Perspective

Looking at the attitudes and misconceptions of client-side researchers about research, and why those attitudes exist.

February 12, 2013
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The Ripple Effect: The Influence Of Others On What We Buy

Conventional marketing and market research thinking significantly underestimates the power of social influence.

January 21, 2013
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What Makes Social Networks Tick?

What underlies the evolutionary success of the human race and allows social networks to function?

November 16, 2012
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Social Networks & Human Behavior

The nature of social learning has far reaching implications for organizations seeking to change mass behavior or spread new ideas.

October 31, 2012
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