# Alan Hale

### President [Consight Marketing Group LLC](/content/company/Consight-Marketing-Group-LLC/index.html)

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[**9 Ways to Utilize Research in B2B Product Launches**](/content/insights/research-methodologies/9-ways-to-utilize-research-in-b2b-product-launches/index.html)

How to prevent the failure of new products in the B2B market.

July 29, 2019

[Read article](/content/insights/research-methodologies/9-ways-to-utilize-research-in-b2b-product-launches/index.html)