Grace Kaz — Greenbook
Grace Kaz
Marketing Manager at Panoplai
Marketing Manager at Panoplai, Grace blends sociology, storytelling and strategy to turn audience insight into action.
TikTok Shop is the New Black Friday: Urgent, Addictive, and Changing How We Buy
TikTok is turning scrolling into spending. Holiday shopping intent on TikTok Shop jumped to 83% in 2025, blurring entertainment and e-commerce.
November 4, 2025
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