# Transparency

[Research Technology (ResTech)](/content/insights/research-technology-restech/index.html) **[Technology vs Relationships: The Struggle is Real](/content/insights/insights-technology/technology-vs-relationships-the-struggle-is-real/index.html)**  
Keeping clients happy is often times more complicated than offering the simplest technology solutions.

JohnBird  
Executive Vice President at Infotools  
July 8, 2019  
[Read article](/content/insights/insights-technology/technology-vs-relationships-the-struggle-is-real/index.html)

[Research Methodologies](/content/insights/research-methodologies/index.html) **[Transparency: Shedding light on sample](/content/insights/research-methodologies/transparency-shedding-light-on-sample/index.html)**  
Sample suppliers must increase the transparency of sample recruitment and the use of technology in providing quality sample.

JDDeitch  
Chief Operations Officer at Cint  
March 28, 2019  
[Read article](/content/insights/research-methodologies/transparency-shedding-light-on-sample/index.html)

[Research Methodologies](/content/insights/research-methodologies/index.html) **[5 Things the Sample Industry Must Do](/content/insights/research-methodologies/5-things-the-sample-industry-must-do/index.html)**  
The sample industry faces a number of challenges and must implement a number of changes to improve the quality of samples.

BrianLamar  
Vice President, Insights  at EMI Research Solutions  
March 21, 2019  
[Read article](/content/insights/research-methodologies/5-things-the-sample-industry-must-do/index.html)

[Brand Strategy](/content/insights/brand-strategy/index.html) **[The Importance of Transparency in Sample](/content/insights/brand-strategy/the-importance-of-transparency-in-sample/index.html)**  
Lack of transparency in sample supply is bad for everyone, thus a sample marketplace can potentially solve many challenges.

TreRials  
October 23, 2018  
[Read article](/content/insights/brand-strategy/the-importance-of-transparency-in-sample/index.html)

[Customer Experience (CX)](/content/insights/customer-experience-cx/index.html) **[How Data Privacy is Evolving and What It Means for Brands](/content/insights/insights/how-data-privacy-is-evolving-and-what-it-means-for-brands/index.html)**  
Consumer concerns are driving brands to prove trustworthiness.

SebastianHedencrona  
May 21, 2018  
[Read article](/content/insights/insights/how-data-privacy-is-evolving-and-what-it-means-for-brands/index.html)

[Insights Industry News](/content/insights/insights-industry-news/index.html) **[Top Market Research Agencies Announce Launch Of Research Choices](/content/insights/insights-industry-news/top-market-research-agencies-announce-launch-of-research-choices/index.html)**  
MR agencies comScore, GfK, Kantar, and Nielsen announced an initiative to boost transparency and choice for online audience measurement.

LeonardMurphy  
Chief Advisor for Insights and Development at Greenbook  
January 28, 2016  
[Read article](/content/insights/insights-industry-news/top-market-research-agencies-announce-launch-of-research-choices/index.html)

[Insights Industry News](/content/insights/insights-industry-news/index.html) **[Transparency & Methodological Agnosticism](/content/insights/the-key-to-a-compelling-market-research-story-transparency-methodological-agnosticism/index.html)**  
An example of the power of triangulation and methodological agnosticism, in infographic form.

AllanFromen  
January 17, 2014  
[Read article](/content/insights/the-key-to-a-compelling-market-research-story-transparency-methodological-agnosticism/index.html)

**[Prescriptions for Healing Research Brands](/content/insights/prescriptions-for-healing-research-brands/index.html)**  
I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing?

RonSellers  
April 29, 2013  
[Read article](/content/insights/prescriptions-for-healing-research-brands/index.html)

**[Transparency In How Technology Companies Approach Market Research](/content/insights/market-research-trends/transparency-in-how-technology-companies-approach-market-research/index.html)**  
Transparency in how technology companies approach MR will be much less than you are accustomed to.

JasonAnderson  
Owner at Datagame  
August 29, 2012  
[Read article](/content/insights/market-research-trends/transparency-in-how-technology-companies-approach-market-research/index.html)

[Insights Industry News](/content/insights/insights-industry-news/index.html) **[Repealing Reg’s Law](/content/insights/insights-industry-news/repealing-reg8217s-law/index.html)**  
Transparency is a long-held value of the research profession, as it is with any discipline that claims to be scientific in its methods.

RegBaker  
August 29, 2012  
[Read article](/content/insights/insights-industry-news/repealing-reg8217s-law/index.html)

[Insights Industry News](/content/insights/insights-industry-news/index.html) **[Does (Panel) Size Matter?](/content/insights/does-panel-size-matter/index.html)**  
Most sample companies market themselves on panel size, quality of respondent data, variety of the traffic sources and customer service.

LeonardMurphy  
Chief Advisor for Insights and Development at Greenbook  
December 6, 2011  
[Read article](/content/insights/does-panel-size-matter/index.html)

**[In Defense Of Transparency](/content/insights/in-defense-of-transparency/index.html)**  
In an effort to achieve full transparency, Lenny Murphy sets the record straight in regards to GRIT and the Insights Innovation Competition.

LeonardMurphy  
Chief Advisor for Insights and Development at Greenbook  
November 8, 2011  
[Read article](/content/insights/in-defense-of-transparency/index.html)

[Insights Industry News](/content/insights/insights-industry-news/index.html) **[The Authenticity Formula – A Corporate Researcher Speaks Out!](/content/insights/insights-industry-news/the-authenticity-formula-a-corporate-researcher-speaks-out/index.html)**  
A corporate researcher’s take on authenticity in the workplace.

TiffanyMcNeil  
June 13, 2011  
[Read article](/content/insights/insights-industry-news/the-authenticity-formula-a-corporate-researcher-speaks-out/index.html)

[Quantitative Research](/content/insights/quantitative-market-research/index.html) **[Where Does the Buck Stop Again?](/content/insights/market-research-industry/where-does-the-buck-stop-again/index.html)**  
When the field center tells me they’re comfortable that the questionnaire is 15 minutes long, and in the field it’s actually 23 minutes, who should be...

RonSellers  
March 3, 2011  
[Read article](/content/insights/market-research-industry/where-does-the-buck-stop-again/index.html)
