# Jason Talwar

### Principal VP, Methods & Innovation [NewtonX](/content/company/NewtonX/index.html)

Jason Talwar is the VP of Methods & Innovation at NewtonX, he develops innovative research methodologies and technology solutions that aim to create value for clients and practitioners. He has been previously published in Harvard Business Review and Journal of Marketing Analytics.

[**The Value of Time in Research: How AI Shifts the Equation**](/content/insights/artificial-intelligence-and-machine-learning/the-value-of-time-in-research-how-ai-shifts-the-equation/index.html)

The real ROI of research is insights per minute. AI-driven qual, quant, and synthetic data boost efficiency and elevate decision impact.

November 7, 2025

[Read article](/content/insights/artificial-intelligence-and-machine-learning/the-value-of-time-in-research-how-ai-shifts-the-equation/index.html)