transformation — Greenbook
transformation
Doing More With Less: Implementing New Processes
The most effective new process implementations involve collaboration with both your technology partner and your internal teams
ShifraCook
CEO and Founder at Particity
May 14, 2021
Purpose Built Innovation: Aligning Product to Need
Most innovation efforts start with trying to solve a problem but forget to stay focused on the purpose: addressing a need.
LauraLivers
Chief Executive Officer at Focus Pointe Global
September 20, 2017
The Research Renaissance
A research “renaissance” allows us to interrogate the role of research from the ground up.
OliverConner
October 4, 2016
Transformation Secret: Transform the What, Not the Who
Culture makes transformation possible. With a strong and consistent culture, companies can change products, services, and industries.
JimBryson
President at 20|20 Research
August 25, 2016
CASRO Transformation Series: MaritzCX – Transforming at the Speed of CX
Carine Clark, President and CEO of MaritzCX, shared her thoughts on what it takes to achieve transformation at warp speed.
JeffResnick
Managing Partner at Stakeholder Advisory Services LLC
October 20, 2015
CASRO Transformation Series: Vision Critical Is A Vision of Transformation
Jeff Resnick continues the series with a look at Vision Critical, an example of one of the most transformative companies in the industry.
JeffResnick
Managing Partner at Stakeholder Advisory Services LLC
July 22, 2015
The Yin and Yang of Market Research Transformation in China
Camir Wang, Executive Director of Ipsos’ Financial Services Practice in China discusses the transformation of the MR industry in China.
JeffResnick
Managing Partner at Stakeholder Advisory Services LLC
June 1, 2015
CASRO Transformation Series: Research Now – Necessity is the Mother of Transformation
Kurt Knapton, President and CEO of Research Now, identifies the principles for company transformation that continue to drive Research Now.
JeffResnick
Managing Partner at Stakeholder Advisory Services LLC
November 18, 2014
CASRO Transformation Spotlight: Luth Research Rides the Wave of Product Innovation
In CASRO’s ongoing series of profiling MR companies that are in the process of transforming for success, today we look at Luth Research.
JeffResnick
Managing Partner at Stakeholder Advisory Services LLC
October 7, 2014
Is “MR Transformation” Essentially Wishful Thinking?
Edward Appleton wonders if his hopes and wishes for transformation in Market Research are in fact misplaced.
EdwardAppleton
Director Global Marketing at Happy Thinking People
September 26, 2013
Fortune Favours The Brave: Our Adventures At IIeX Philadelphia
IIeX is a place to be brave – to embrace innovative technologies, but more importantly, to champion transformative ways of thinking.
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
June 27, 2013
4 Steps To Innovating Your Vision
David Brudenell on how to break Vision into four applied operational areas to ensure that it has implementable ideas.
DavidBrudenell
Managing Director at Eclipx Group
February 13, 2013
Six 2013 New Year’s Resolutions For Marketing And Insights
This is the year to take action rather than talking about it. Here is my suggested list of practical and high priority initiatives.
JoelRubinson
President at Rubinson Partners Inc
December 18, 2012
Lead up to MRMW: Interview with Leslie Townsend of Kinesis
An interview with Leslie Townsend of Kinesis ahead of Market Research in the Mobile World.
ReneeMurphy
July 12, 2012
CEO Series: A Discussion with Andrew Reid of Vision Critical
Andrew Reid, Founder and President of Vision Critical, discusses transforming his company and the market research industry.
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
December 14, 2011
Is The Revolution On Hold?
Reg Baker looks at the latest GreenBook Research Industry Trends Report and what it tells us about emerging methods and the pace of change.
RegBaker
August 15, 2011
A Push to Innovate
In order to transform our industry, we must innovate. To do that, we need to bring in talented creatives from other industries.
LeonardMurphy
Chief Advisor for Insights and Development at Greenbook
June 17, 2010