# Josipa Majic

### CEO & Founder at Tacit

[**Codifying Political Speech: Using Biometric Data to Identify Demographics**](/content/insights/market-research-trends/codifying-political-speech-using-biometric-data-to-identify-demographics/index.html)

Decoding the appeal of different politicians to the masses.

January 21, 2020

[Read article](/content/insights/market-research-trends/codifying-political-speech-using-biometric-data-to-identify-demographics/index.html)

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