# Generational Insights

Dive into data-driven perspectives spanning Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha. Expertly tailored for analytics professionals and market researchers, uncover the defining trends and insights of each era.

[**Gen Alpha Consumer Insights: What Marketers Get Wrong**](/content/insights/generational-insights/gen-alpha-consumer-insights-what-marketers-get-wrong/index.html)

Gen Alpha isn’t Gen Z 2.0. Their AI-driven, hyper-digital world is reshaping discovery, influence, and brand decisions.

TT

TeenVoiceTeam

at TeenVoice

March 9, 2026

[Read article](/content/insights/generational-insights/gen-alpha-consumer-insights-what-marketers-get-wrong/index.html)

Latest

[**Gen Alpha’s Holiday Influence: Trends, Tastes, and the Power of Digital Culture**](/content/insights/generational-insights/gen-alphas-holiday-influence-trends-tastes-and-the-power-of-digital-culture/index.html)

What does “6-7” mean? Gen Alpha’s latest viral phrase reveals how youth culture thrives on ambiguity, memes, and shared confusion.

RudlyRaphael

CEO/Founder at Eyes4Research

December 22, 2025

[Read article](/content/insights/generational-insights/gen-alphas-holiday-influence-trends-tastes-and-the-power-of-digital-culture/index.html)

[**The Emerging Behavioral Blueprint of Gen Alpha**](/content/insights/behavioral-insights-academy/the-emerging-behavioral-blueprint-of-gen-alpha/index.html)

Gen Alpha’s fluid identities and micro-communities demand new research methods. Discover how adaptive insights help brands keep pace with this generat...

EthelKlein

VP of Customer Success at Behaviorally

December 1, 2025

[Read article](/content/insights/behavioral-insights-academy/the-emerging-behavioral-blueprint-of-gen-alpha/index.html)

[**Decoding Gen Z: The Framework Brands Can’t Afford to Miss**](/content/insights/generational-insights/decoding-gen-z-the-framework-brands-cant-afford-to-miss/index.html)

Gen Z is a culture of its own. Discover the “Alt, Shift, CTRL, Undo” framework that helps brands close the gap in truly understanding them.

GaryRudman

President/Founder at GTR Consulting

November 13, 2025

[Read article](/content/insights/generational-insights/decoding-gen-z-the-framework-brands-cant-afford-to-miss/index.html)

[**Gen Alpha vs Gen Z: Two Generations, Two Totally Different Consumer Playbooks**](/content/insights/generational-insights/gen-alpha-vs-gen-z-two-generations-two-totally-different-consumer-playbooks/index.html)

Gen Alpha isn’t Gen Z 2.0. Attest’s new research reveals what brands must know to connect with this next generation as they turn 16 in 2026.

NickWhite

Head of Strategic Research at Attest

October 27, 2025

[Read article](/content/insights/generational-insights/gen-alpha-vs-gen-z-two-generations-two-totally-different-consumer-playbooks/index.html)

[**Understanding Gen Z and Gen Alpha: A New Playbook for Market Researchers**](/content/insights/generational-insights/understanding-gen-z-and-gen-alpha-a-new-playbook-for-market-researchers/index.html)

Discover how to design effective research for Gen Z and Gen Alpha with platform-specific strategies, behavioral insights, and real-world methodology i...

AshleyShedlock

Content Producer at Greenbook

June 11, 2025

[Read article](/content/insights/generational-insights/understanding-gen-z-and-gen-alpha-a-new-playbook-for-market-researchers/index.html)

[**The Silver Renaissance: Why Brands Should Innovate for the Overlooked 50+ Generation**](/content/insights/focus-on-apac/the-silver-renaissance-why-brands-should-innovate-for-the-overlooked-50-generation/index.html)

By 2050, half of APAC will be 50+. Discover how to innovate for the Silver Generation's evolving needs and unlock powerful market opportunities.

AprilChow

Senior Director at Human8

June 11, 2025

[Read article](/content/insights/focus-on-apac/the-silver-renaissance-why-brands-should-innovate-for-the-overlooked-50-generation/index.html)

[**How to Run Effective Focus Groups for Gen Z (With Real Examples)**](/content/insights/generational-insights/how-to-run-effective-focus-groups-for-gen-z-with-real-examples/index.html)

Learn how to design Gen Z-friendly focus groups using flexible formats, creative tools, and real examples that unlock honest, actionable insights.

AshleyShedlock

Content Producer at Greenbook

May 30, 2025

[Read article](/content/insights/generational-insights/how-to-run-effective-focus-groups-for-gen-z-with-real-examples/index.html)