# Anurag Banerjee

### Co-Founder and CEO at Quilt.AI

[**How to be Bland: Insights From Direct-to-Consumer Branding**](/content/insights/brand-strategy/how-to-be-bland-insights-from-direct-to-consumer-branding/index.html)

Towards Utility Chic: Embracing Health-Tech in the Bathroom.

November 19, 2020

[Read article](/content/insights/brand-strategy/how-to-be-bland-insights-from-direct-to-consumer-branding/index.html)

### Top Authors

#### [Leonard Murphy](/content/insights/authors/greenbookblog/index.html)  
  
*Chief Advisor for Insights and Development at Greenbook*  
775 articles

#### [Karen Lynch](/content/insights/authors/klynch/index.html)  
  
*Chief Programming Officer at Greenbook*  
361 articles

#### [Jeffrey Henning](/content/insights/authors/jhenning/index.html)  
  
*Chief Research Officer at Researchscape*  
128 articles

#### [Ashley Shedlock](/content/insights/authors/ashedlock/index.html)  
  
*Content Producer at Greenbook*  
86 articles

#### [Colin Wong](/content/insights/authors/cwong/index.html)  
  
*Principal Consultant at Insights Heroes*  
27 articles

#### [Jamin Brazil](/content/insights/authors/jbrazil/index.html)  
  
*Chairman & CEO at HubUX*  
21 articles

#### [William Leach](/content/insights/authors/williamleach/index.html)  
  
*Founder / Mindstate Group at Mindstate Group*  
20 articles

#### [Ed Keller ](/content/insights/authors/ed-keller/index.html)  
  
*Executive Director at Market Research Institute International (MRII)*  
17 articles