IIEX NA

Why Panoplai Earned Greenbook's Industry Impact Award at IIEX North America 2026
Panoplai received Greenbook's Industry Impact Award at IIEX North America 2026 for a vision that connects research, AI, and decision-making into a sin...

Karen Lynch
Chief Programming Officer at Greenbook
July 30, 2026

The Real Story Behind AI’s Rapid Takeover of Research
IIEX North America marked a turning point for AI in insights, highlighting real-world deployments, d...

June 3, 2026

What Synthetic Research Can Do Now, and What It Still Can’t
Synthetic research is evolving fast. Beyond the hype, what can it truly do well today — and where does it still fall short for insights teams?

How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden

When Fraud Shatters Research Foundations and AI Blurs Reality
The research industry faces fraud, AI deception, and trust erosion. Can innovation and collaboration...

May 14, 2025

What We Learned at IIEX North America 2025: AI, Agility, and the Future of Insights
Key takeaways from IIEX NA 2025 with insights from Kraft Heinz, Estée Lauder Companies, Nestlé, Capital One, & more on AI, consumer trends, & research...

How AI and New Ad Models Are Transforming the Insights Industry
Discover why industry leaders are heading to IIEX North America as AI, advertising, and insights col...

April 25, 2025

Save the Date! IIEX North America is Coming to Washington, D.C. in 2025
IIEX North America in Washington, D.C., Apr 30 - May 1, 2025 is the leading event for innovation, technology, and actionable strategies in the insight...

MRX Pulse Check: Unpacking IIEX North America 2024 with Karen Lynch & Lenny Murphy

Igniting Curiosity: Insights, Innovations, and Ethics in Market Research
Stay informed on events and innovations in the industry. Dive into fresh products like Neurons' AI c...

April 17, 2024

2 Minutes on What to Do at IIEX North America
Discover groundbreaking ideas and vibrant discussions at IIEX North America 2024. Explore the latest...

Insights Unlocked: Navigating Media Landscapes & Emerging Trends
Stay informed on acquisitions reshaping the industry. Explore the impacts on data quality and consumer insights, emphasizing AI and strategic partners...

Technology and Insights: A Transformative Year in Review
In an era defined by constant change, the marriage of human understanding and cutting-edge technology is driving the insights and analytics industry i...

AI Takes Center Stage at IIEX North America
Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...

Scoot is Sprinting from San Francisco to Austin to Speak at IIEX North America
Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta...

The Top 5 Sessions from IIEX North America
Our 5 most popular sessions from IIEX North America and what their popularity means for the future of insights.