consumer research — Greenbook
consumer research
Partner Content
Brand Collaboration Is More Than A Logo: What Bridgerton Viewers Taught Us About Brand Partnerships
Discover what makes entertainment brand collaborations succeed using AI-moderated interviews and consumer insights.
NielsSchillewaert
Head of Research and Methodologies at Conveo
July 23, 2026
Behavioral Insights Academy The CMO Doesn’t Have a Marketing Problem. They Have a Prediction Problem
Why most consumer research was never designed to answer the only question that matters.
WilliamLeach
Founder / Mindstate Group at Mindstate Group
June 18, 2026
Research Methodologies Why Research Needs to Stress-Test Solutions, Not Just Uncover Problems
Organizations often research problems but fail to test solutions. Discover how purposeful audience research prevents costly brand and strategy mistake...
NickyMarks
CEO at Censuswide
June 4, 2026
The Exchange When Consumer Behavior Moves Faster Than Your Business Model
AI is rapidly reshaping insights. Explore new analytics startups, infrastructure shifts, and changin...
May 27, 2026
Partner Content
The Insights Industry Has a Decision Problem — And It’s Costing Companies Millions
Companies don’t lack insights, they lack activation. Discover why valuable research goes unused and how real-time intelligence drives better decisions...
EvanWilliams
Executive Strategy Consultant at Stravito AB
May 8, 2026
Focus on LATAM What's Broken in Hispanic/Latino Research and What It's Costing Brands
Hispanic/Latino consumers are driving U.S. growth, but many research systems still flatten their complexity. Here’s where that breaks down and what th...
MartaVillanueva
President and Founder at NuThinking, Inc.
March 31, 2026
Partner Content
Gen Alpha Consumer Insights: What Marketers Get Wrong
Gen Alpha isn’t Gen Z 2.0. Their AI-driven, hyper-digital world is reshaping discovery, influence, and brand decisions.
TT
TeenVoiceTeam
at TeenVoice
March 9, 2026
The Greenbook Podcast
Feranmi Muraina on AI in Consumer Insights & Foresight
KarenLynch
Chief Programming Officer at Greenbook
February 19, 2026
The Exchange When AI Takes the Wheel: The Future of Consumer Intelligence
As AI reshapes consumer intelligence, this episode explores trust gaps, automation pressure, and whe...
February 18, 2026
Market Research & Insights Careers Where Technical Acumen Meets Consumer Empathy: The Whole-Brain Journey of Jodi Koehler
From lab equations to mannequin heads, Jodi Koehler discovered consumer research by bridging chemistry with real human experience.
BrianFowler
Senior Executive Director at Insights Career Network
January 19, 2026
Partner Content
How to Build Confidence into Every Product Launch (& Relaunch)
Great products start with real consumer insight. Learn why product research is essential to reduce failure, waste, and costly missteps.
DanaKim
Founder & CEO at Highlight
January 5, 2026
Executive Insights Energizing the Insights Function in the World of Tech with Marie Van Blaricum, Google
Google’s Marie Van Blaricum shares how to energize insights teams in fast-moving tech, drawing on experience from Unilever to Google.
EdKeller
Executive Director at Market Research Institute International (MRII)
January 2, 2026
Brand Strategy
Emma LaPorte on the Future of Insights at Crown Resorts
KarenLynch
Chief Programming Officer at Greenbook
December 25, 2025
Partner Content
Decoding AI Commerce: New Opportunities for Brand and Insights
AI is changing how people discover and decide. Learn how insights teams use AI-led research to decode trust, behavior, and relevance in commerce.
EmilyKavanagh
Marketing & Growth at Conveo
December 9, 2025
Artificial Intelligence and Machine Learning AI is an Opportunity. The Problem is IA—Insight Atrophy
The danger isn’t AI, but losing insight skills. Reclaim storytelling, imagination, and intuition to keep human insight at the center.
JamesForr
Head of Insights at Olson Zaltman
December 9, 2025
Artificial Intelligence and Machine Learning
Partner Content
The New Insight Playbook for 2026: AI-Assisted, Human-Led
Insight teams are asked to do more with less. As 2026 nears, can AI reshape their structure, capacity, and strategic impact?
SamKillip
VP of Insights at Attest
December 8, 2025
Artificial Intelligence and Machine Learning Why Empathy Matters More than Ever in an AI-Enabled, Multitasking Culture
To stay consumer-centric, research must go past data points and blend virtual and in-person methods to understand lived experiences.
EmilyTrentacosta
Vice President, Strategy and Insights at AMC Global
December 5, 2025
Partner Content
From Chat to Checkout: The AI Innovations Making Holiday Shopping Smarter (Part II)
Conveo’s “Chat to Checkout” reveals shoppers increasingly rely on AI tools like ChatGPT and Gemini for trusted, personalized holiday recommendations.
EmilyKavanagh
Marketing & Growth at Conveo
December 4, 2025
Research Methodologies Why Most Market Segmentations Fail - And How to Make Yours Work
Customer segmentation should drive growth, yet most fail. Learn why segmentations break down and how to build one that actually works.
SeánMcNally
Founder & Managing Director at Eris Strategy
December 2, 2025
Research Methodologies How to Write a Great Case Study in the Insights and Analytics Industry
Discover how impactful case studies connect data to decisions. Learn to craft compelling narratives that showcase research's vital role in driving bus...
KarenLynch
Chief Programming Officer at Greenbook
November 26, 2025
Consumer Behavior GEO, from Search to Answers: The Shifting Landscape of Digital Consumer Journeys
From Gen Z to Boomers, passive meter data uncovers how generations navigate AI and search differently in the new digital landscape.
EnricCid
Director Product Innovation & Development at Bilendi
November 18, 2025
The Greenbook Podcast
Rebuilding the Burger: How Panera Bread Elevates Menu Insights
KarenLynch
Chief Programming Officer at Greenbook
November 13, 2025
The Exchange Are You Ready for the AI Marketing Revolution?
With 54% self-gifting and AI reshaping marketing, discover what this shift means for brands, researc...
November 12, 2025
The Exchange Leadership, Innovation, and the AI Shift: What’s Next for the Industry
AI is redefining insights. Karen & Lenny unpack leadership shifts, new competitors, and why startups...
November 5, 2025
Behavioral Insights Academy How the Next Wave of AI Can Transform Research and Insights
AI unites predictive, suggestive, and generative insights to create data-driven, continuously improving campaigns built on rapid, evidence-based creat...
ThomasRamsøy
CEO & Chief Science Officer at Neurons
October 17, 2025
Focus on APAC 5 Playful Projective Techniques for Qualitative Research That Make People Open Up
Tired of safe answers? Discover five creative projective methods to make qualitative sessions fun, expressive, and full of hidden insights.
MonikaKaramchandani
Group Leader - Consumer Science - Chocolates AMEA at Mondēlez International
October 9, 2025
Focus on LATAM Latin American Protagonism in the Energy Transition: Get to Know the Numbers and the Initiatives
Clean energy in LATAM is shifting consumer choices and trust while opening new paths for growth. Learn what’s working and where investment matters.
ElisFreire
Reporter at Jornal Correio
October 1, 2025
Research Methodologies Why Are Researchers Losing Their Voice When They Are Needed More Than Ever Before?
Why are researchers losing influence in corporations? Explore root causes and strategies to reclaim status and build a stronger future role.
AdamStanley-Smith
CEO at Meaningful
September 19, 2025
The Prompt What is a Digital Twin in AI Marketing Research?
Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.
AshleyShedlock
Content Producer at Greenbook
September 18, 2025
Research Methodologies When Stat Testing Is like a Head Fake
Stat testing can mislead business decisions—small differences on low-margin items may look “significant,” while profitable results on high-value goods...
JoelRubinson
President at Rubinson Partners Inc
September 5, 2025
The Greenbook Podcast
Building Insights & Trust at SimpliSafe with Bethan Blakeley
KarenLynch
Chief Programming Officer at Greenbook
September 4, 2025
Qualitative Research Unlocking the “Why”: How Technology is Transforming Qualitative Research
Explore how new qualitative research tools—from AI interviews to UX testing—help brands uncover the ...
August 22, 2025
Focus on LATAM Digital Nomads and Expats: Influencing Housing and Hospitality in Latin America
Latin America is attracting remote workers from the Global North, reshaping housing and hospitality. Discover the impact of this growing consumer grou...
AshleighPurcell
Chief of Staff at 10k Humans
August 6, 2025
Consumer Behavior Safe, Small, Selective: The New Consumer Code
Consumers seek refuge in “Microenvironments” to escape digital overload. Learn how brands can simplify, connect authentically, and support emotional w...
SilviaGatti
Senior Consultant at We Live Context
July 4, 2025
Consumer Behavior The Rise of Intentional Spending in 2025
Consumers in 2025 seek intentional, value-driven purchases—favoring authenticity, community, and curated experiences over impulsive, algorithmic buys.
SilviaGatti
Senior Consultant at We Live Context
June 24, 2025
CEO Series Testing in the Wild: How Orchard’s Real-World Research is Disrupting Traditional Surveys
Orchard CEO Rashed Chowdhury shares how real-world testing on platforms like TikTok is reshaping con...
June 19, 2025
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GRIT From Tech Hype to Insight Value: What 2025 Demands
AI is reshaping insights. Borderless Access blends human expertise with AI innovation to deliver faster, smarter, and more authentic consumer research...
RuchikaGupta
CEO at Borderless Access
June 6, 2025
Product Development Launch Fast, Pivot Faster: How Real Buyer Insights Fuel Product Success
Erin Russeck of AMC Global highlights how launch phase research delivers real buyer insights to refine messaging, packaging, and drive competitive suc...
ErinRusseck
Chief Research Officer at AMC Global
May 27, 2025
The Greenbook Podcast
Beauty Intelligence: Kalindi Mehta of Estee Lauder Companies on AI & Trends
KarenLynch
Chief Programming Officer at Greenbook
May 1, 2025
Artificial Intelligence and Machine Learning
Partner Content
AI Agents: The Secret Weapon for Gaining Deeper Consumer Insights
Discover how AI-powered agents and focus groups are reshaping consumer research, boosting speed, scale, and depth for insights professionals worldwide...
VivekKumar
CEO & Co-founder at Socialtrait
April 28, 2025
Focus on APAC Boost Your Brand in 3 Moves: The Power of Paid, Earned, and Owned Media in Digital Strategy
Mastering Paid, Earned & Owned Media is key to capturing attention. Learn how to blend strategies and track KPIs to drive impact across platforms.
NP
NinaPascual
Senior Insights and Analytics Business Partner at FrieslandCampina
March 26, 2025
The Greenbook Podcast
KarenLynch
Chief Programming Officer at Greenbook
March 6, 2025
Artificial Intelligence and Machine Learning
Partner Content
AI and Brand Trust: The Tipping Point is Now
Brands can build trust by addressing AI concerns, fostering transparency, and engaging in dialogue to strengthen loyalty and customer relationships.
LV
LoriVellucci
SVP, Financial Services Practice Leader at CMB
February 24, 2025
Focus on LATAM Why Latin American Consumers Trust WhatsApp More Than Corporate Emails
Discover how WhatsApp is transforming digital marketing and e-commerce in LATAM with immediacy, personalization, and convenience for businesses.
IsabelaSangiorgi
Research Associate and Community Lead at 10k Humans
February 19, 2025
Inclusive Insights The Impact of Gender Demographics on Market Research
Learn how inclusive gender demographic questions reveal diverse experiences, inform policy, and address disparities for equity, inclusion, and social ...
AshleyShedlock
Content Producer at Greenbook
January 27, 2025
The Prompt The Human in the Machine: Consumer Centricity in an AI World
AI is redefining customer centricity, enabling businesses to anticipate and meet consumer needs with precision.
StephenPhillips
January 17, 2025
The Greenbook Podcast
KarenLynch
Chief Programming Officer at Greenbook
December 26, 2024
LevelUP Your Research The Paradox of the Paradox of Choice
Discover how to navigate consumer choices effectively. Learn to leverage behavioral cues and refine ad targeting to enhance brand visibility and drive...
JoelRubinson
President at Rubinson Partners Inc
November 12, 2024
The Greenbook Podcast
How PepsiCo and Zappi Reimagined Consumer Data with Stephan Gans and Ryan Barry
KarenLynch
Chief Programming Officer at Greenbook
October 31, 2024
Consumer Behavior The Myth of Rationality in Consumer Behavior
Explore the nuances of human behavior through the lens of behavioral science. Discover how perceived utility and context shape decisions beyond mere b...
RuchiraJain
Founder and Director at Elevate Insights
October 11, 2024
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