ad testing

The variable often missing from ad effectiveness measurement surveys.

Joel Rubinson
President at Rubinson Partners Inc
April 12, 2022
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How IBM Leveraged “icanmakeitbetter” for Early Stage Ad Testing
IBM’s always-on approach anticipates their customers’ evolving needs.

ISACorp
July 26, 2021
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How to Boost the Efficiency of Facebook Lead Ads with the Right Images
Choosing and creating the right images can help ensure the effectiveness of Facebook lead ads.

Eugine Dychko
Marketing Manager at Crello
February 13, 2019
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When Big Brands Take Social Stances: An In-Depth Analysis of Nike’s Colin Kaepernick Ad
Benefits & drawbacks of Nike’s recent socially divisive campaign.

Sasha Laferte
September 13, 2018
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Screenesthesia: The Silent Killer of Brands
The mismatch of content and screens is a much bigger problem than you think.

Kevin Keane
Co Founder & Chief Executive Officer at Brainsights
August 7, 2018
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Facebook Tests Cross-Platform Performance of Mobile-First Videos
Macromill case study on mobile video ad testing for Facebook and Instagram.

Scott Ernst
February 23, 2018
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JUST EAT Optimizes Advertising Through Quick Concept Testing
Toluna utilized automated ad testing for a JUST EAT marketing campaign.

Janice Caston
EVP Marketing at Dynata
February 22, 2018
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The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding
Michael Sankey and Ph.D., Ken Roberts examine how effective facial coding is in predicting purchase behavior for ad testing.

Michael Sankey
October 12, 2017
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New Paradigm for Advertising Effectiveness Research & Measurement
Michael Wolfe explores the benefits offered by ABX, a new and refreshing paradigm for ad testing.

Michael Wolfe
November 1, 2016
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How To Conduct Online Qualitative Research To Test Ads
Qualitative research has long been used to inform advertising and communication strategies and to test ads before they are made public.

Paul Rubenstein
April 23, 2015
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ZappiStore Wins The Insight Innovation Competition Phase 2!
An interview with the Insight Innovation Competition winner, Stephen Phillips of ZappiStore.

Brian Tarran
Editor at Research Live
April 26, 2013
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If Gamification is Great, Why Aren’t Game Companies Gamifying their Research?
Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game.

Jason Anderson
Owner at Datagame
September 12, 2011
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