Kai Fuentes — Greenbook
Kai Fuentes
President at Ebony Marketing Systems
I am the President and Founder of Ebony Marketing Systems, Inc. (EMS), a multicultural market research firm.
The Role and Limitations of Consumer Data
There’s no doubt that the more insights a business can get into its different customer segments – the more targeted and effective its marketing can be...
January 6, 2023
Ethnographic Methods Enrich Market Research
Human beings have a fundamental need to be listened to respectfully and have their perspectives understood. Marketing based on research that sincerely...
September 13, 2022