Leslie Townsend

Chief Executive Officer at Cannabiz Consumer Group

Leslie Townsend is the President & Founder of kinesis Survey Technologies.

Leslie has spent her career bridging the mobile and market research worlds. Formerly she served as Director, New Business Development for Codetoys, where she was responsible for international rollout of the company's mobile survey solution. Prior to Codetoys, she founded a market research firm for telecom companies, Marketfinders, which focused upon strategic planning and new product rollouts in the wireless arena, actively consulting with wireless applications developers. With a desire to marry the two worlds, she saw the need for a mobile survey solution in measuring mobile commerce, engaging teens, and capturing purchase and consumption behaviors for many types of consumer goods. Leslie's spare time is devoted to yoga and cooking. Leslie has a B.A. in Market Research from New Mexico State University, Las Cruces, N.M.

Counterpoint: Mobile Is Much More Than Hype

The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobil...

August 8, 2011

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