gen z — Greenbook
gen z
The Greenbook Podcast
The Emotional Power of Convenience with Maxalan Vickers of Overtime
KarenLynch
Chief Programming Officer at Greenbook
June 23, 2026
Research Methodologies Beyond Bridget Jones: How Market Research Misunderstands the Modern Single
Bridget Jones got it wrong. Singlehood isn’t a waiting room—it’s a distinct lifestyle researchers must understand beyond demographic labels.
LizThompson
Head of North America at Brand Genetics
June 15, 2026
Executive Insights The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS
Michelle Froah shares her journey from engineering to marketing, revealing key pathways for career growth and professional success.
EdKeller
Executive Director at Market Research Institute International (MRII)
April 3, 2026
Partner Content
Gen Alpha Consumer Insights: What Marketers Get Wrong
Gen Alpha isn’t Gen Z 2.0. Their AI-driven, hyper-digital world is reshaping discovery, influence, and brand decisions.
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TeenVoiceTeam
at TeenVoice
March 9, 2026
Insights Industry News The Signal from QRCA 2026: AI Moderation is Good Enough, Sometimes
A decision matrix to choose AI-only, Hybrid, or Human-only based on risk, stakes, and nuance.
KarenLynch
Chief Programming Officer at Greenbook
February 27, 2026
Market Research & Insights Careers Our Identities Shape Our Insights, and AI Could Be the Great Multiplier
Based on nearly 480 professionals, ICN Census 2025 captures how diversity, AI skills, and shifting roles define the modern insights workforce.
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AditiTandon
December 12, 2025
Behavioral Insights Academy The Emerging Behavioral Blueprint of Gen Alpha
Gen Alpha’s fluid identities and micro-communities demand new research methods. Discover how adaptive insights help brands keep pace with this generat...
EthelKlein
VP of Customer Success at Behaviorally
December 1, 2025
Research Methodologies How to Write a Great Case Study in the Insights and Analytics Industry
Discover how impactful case studies connect data to decisions. Learn to craft compelling narratives that showcase research's vital role in driving bus...
KarenLynch
Chief Programming Officer at Greenbook
November 26, 2025
The Greenbook Podcast
Rebuilding the Burger: How Panera Bread Elevates Menu Insights
KarenLynch
Chief Programming Officer at Greenbook
November 13, 2025
Generational Insights Decoding Gen Z: The Framework Brands Can’t Afford to Miss
Gen Z is a culture of its own. Discover the “Alt, Shift, CTRL, Undo” framework that helps brands close the gap in truly understanding them.
GaryRudman
President/Founder at GTR Consulting
November 13, 2025
Partner Content
Gen Alpha vs Gen Z: Two Generations, Two Totally Different Consumer Playbooks
Gen Alpha isn’t Gen Z 2.0. Attest’s new research reveals what brands must know to connect with this next generation as they turn 16 in 2026.
NickWhite
Head of Strategic Research at Attest
October 27, 2025
Focus on APAC 5 Playful Projective Techniques for Qualitative Research That Make People Open Up
Tired of safe answers? Discover five creative projective methods to make qualitative sessions fun, expressive, and full of hidden insights.
MonikaKaramchandani
Group Leader - Consumer Science - Chocolates AMEA at Mondēlez International
October 9, 2025
Focus on APAC The Growing Influencer Marketing Imperative
Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.
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NinaPascual
Senior Insights and Analytics Business Partner at FrieslandCampina
September 10, 2025
The Exchange The New Research Stack: AI, Creators & Confused Algorithms
Market research is booming and evolving fast—NIQ’s billion-dollar IPO, prediction markets rising, an...
August 13, 2025
Consumer Behavior The Rise of Intentional Spending in 2025
Consumers in 2025 seek intentional, value-driven purchases—favoring authenticity, community, and curated experiences over impulsive, algorithmic buys.
SilviaGatti
Senior Consultant at We Live Context
June 24, 2025
Artificial Intelligence and Machine Learning The Sea Change: Insights from the 2025 GRIT Business Outlook
GRIT’s Business Outlook reveals a research industry at a crossroads—tech-driven, cost-conscious, and demanding insights that drive real decisions.
ElaineRiddell
Managing Director at Oaklins DeSilva+Phillips
June 18, 2025
Generational Insights Understanding Gen Z and Gen Alpha: A New Playbook for Market Researchers
Discover how to design effective research for Gen Z and Gen Alpha with platform-specific strategies, behavioral insights, and real-world methodology i...
AshleyShedlock
Content Producer at Greenbook
June 11, 2025
Quantitative Research Meeting the Moment in Online Quantitative Research
Explore how leading platforms are transforming online quantitative research to tackle data quality, ...
June 6, 2025
Generational Insights How to Run Effective Focus Groups for Gen Z (With Real Examples)
Learn how to design Gen Z-friendly focus groups using flexible formats, creative tools, and real examples that unlock honest, actionable insights.
AshleyShedlock
Content Producer at Greenbook
May 30, 2025
Focus on APAC Voice AI and the Future of Qual: Rethinking Depth, Speed, and Scale
Voice AI transforms qual research by capturing emotional, scalable feedback—faster than interviews, more honest than surveys, and empowering researche...
JunuYang
CEO at Usercall
April 24, 2025
Generational Insights What Makes Zoomers Different? 7 Ways Gen Z Redefines the Norm
Discover how Gen Z's digital fluency and shifting priorities are reshaping business, marketing, and work. Adapting to these trends keeps companies rel...
KarenLynch
Chief Programming Officer at Greenbook
February 27, 2025
The Exchange TikTok's Future, Gen Z Trends, and AI’s Impact on Market Research
Explore the future of social media and AI in market research. Learn how TikTok's fate, Gen Z trends,...
January 15, 2025
The Exchange The AI Takeover, Gen Z's Impact, and the Evolution of Research
Explore market research trends: GRIT insights, SAS's Hazy acquisition, Gen Z's impact, AI tools like...
December 18, 2024
Focus on LATAM The Thrifting Revolution in Brazil
Discover the surge of thrifting in Brazil, fueled by Gen Z's eco-awareness and social media. Explore its cultural and economic effects on local fashio...
IsabelaSangiorgi
Research Associate and Community Lead at 10k Humans
September 18, 2024
Healthcare Insights Edge Insights on Generating Brand Love with Gen Z in Healthcare
Learn the importance of targeting future customers early. Learn how brands can enhance value while navigating the pressures of immediate revenue in he...
RobKlein
Founder & CEO at Klein & Partners
August 13, 2024
The Prompt Gen Z Favors AI Over Humans: 6 Insights
Learn why Gen Z turns to AI for guidance, explore its effects on professional growth, and learn strategies to bridge the human-AI advice gap in the wo...
MattGullett
SVP, Insights Technology at Bellomy Research, Inc.
August 9, 2024
Generational Insights How Brands Can Thrive by Going beyond Gen Z
Discover how to reach a diverse audience of age groups by adopting a holistic marketing approach. Learn how to develop strategies that drive long term...
KurtStuhllemmer
European Partner at Hall & Partners
June 28, 2024
The Exchange Navigating the Dynamic Landscape of Insights and Analytics
Explore the growing impact of AI on companies and product launches. Discover new AI applications lik...
April 9, 2024
Partner Content
Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI
Discover the power of insight communities to enhance your research team's impact by optimizing recruitment, engagement, and distribution strategies.
JenniferReid
Co-CEO and Chief Methodologist at Rival Group
January 15, 2024
Focus on APAC A Complete Guide to Significance Testing in Survey Research
Explore the theoretical foundations and limitations of significance tests in survey research with our comprehensive overview.
AS
AntarikaSen
Head of Research Innovation at Milieu Insight
December 13, 2023
Generational Insights To Understand the Particularities of Youth Now, We Need to Understand What’s Timeless
This article examines the confusion surrounding generational segmentation and clarifies the differences between youth as a life stage and young people...
Rodrigodos Reis
Founder at Zeitgeist
October 20, 2023
Research Methodologies 10 Things You Should Know About Respect in the Gen Z World
Explore the cultural shift in how Gen Z views respect as compared to their parents’ generation. Learn the five factors that may have contributed to th...
GaryRudman
President/Founder at GTR Consulting
September 4, 2023
Executive Insights The Rise and Rise of TikTok
Every youth generation has its own styles and attributes that affect greater society, and in recent decades those styles have been driven by technolog...
RudlyRaphael
CEO/Founder at Eyes4Research
June 30, 2023
Insights Industry News ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress
“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...
PeterHarris
CEO at Advantage Group International
September 26, 2022
Inclusive Insights Is Gender-Based Marketing Obsolete?
Why gender-based marketing is fast becoming obsolete.
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MattHay
Founder & CEO at Bulbshare
August 12, 2022
Generational Insights Intergenerational Views on the Job Market (Part One)
How different generations view the changing labor market.
JaminBrazil
Chairman & CEO at HubUX
August 2, 2022
International Market Research How Views on Religion and Spirituality are Changing and Why Brands Should Care
Exploring how, when, and why we choose our religion.
JaminBrazil
Chairman & CEO at HubUX
July 28, 2022
Research Methodologies How to Get Customer Feedback from Gens Y & Z
Comparing Gens Y & Z to help with your product development.
IndianaLee
Freelance Writer at Indiana Lee Writes
July 5, 2022
Generational Insights Management Tips for Gen Z (Part Two)
How to be an effective manager across generations.
JaminBrazil
Chairman & CEO at HubUX
June 21, 2022
Generational Insights Management Tips for Gen Z (Part One)
Learn why employers need to pay attention to Gen Z.
JaminBrazil
Chairman & CEO at HubUX
May 17, 2022
Generational Insights Music: The Generational Unifier + GreenBook’s New Podcast!
Connecting market research to what we listen to: music, podcasts, etc.
JaminBrazil
Chairman & CEO at HubUX
May 3, 2022
Generational Insights The Post-War Generation’s POV on Today
Interviewing Brian Palmer of the Post-War Generation.
JaminBrazil
Chairman & CEO at HubUX
April 5, 2022
Is Online Sample Ignoring Gen X Consumers?
Are Gen Xers, the “ignored generation”, justifiably brushed aside?
TT
ThinkNowTeam
at ThinkNow
January 13, 2022
Consumer Behavior How to Effectively Incentivize Gen Z to Participate in Market Research
In incentivizing Gen Z to participate in market research, building trust and providing value exchange is key.
JaminBrazil
Chairman & CEO at HubUX
December 7, 2021
Brand Strategy How to Effectively Conduct Research with Gen Z
The types of communications that Gen Z tolerates.
JaminBrazil
Chairman & CEO at HubUX
November 16, 2021
Customer Experience (CX) Meet Gen Z: Don’t Trivialize Your Brand’s Digital Presence
Market research, customer experience, and advertising, meet Gen Z.
JaminBrazil
Chairman & CEO at HubUX
October 25, 2021
Focus on APAC UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn
Talking COVID-19, Gen Z, TikTok, and the music industry.
ColinWong
Principal Consultant at Insights Heroes
October 19, 2021
20% of Gen Z Spends More Than 5 Hours Every Day on TikTok
Social media plays a central role in the day-to-day lives of Gen Z.
ShaniBroner
SVP Global Research at getWizer
August 19, 2021
24 Unexpected Behaviors of Generations X, Y, + Z
Three different generations’ shopping habits look very different.
TroyHarrington
Sr. Product Marketing Manager at MFour Mobile Research
August 12, 2021
Brand Strategy Let’s Talk About Generation Z: Social Media, Activism and Consumerism
Gen Z’s divergence from Millennials.
EmilyHall
Content Marketing Manager at Relative Insight
June 22, 2021
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