David Brudenell

Managing Director at Eclipx Group

As Executive Vice President, David oversees all revenue and customer operations, as well as marketing and partnerships for pureprofile. Since joining in 2005, he has held several positions with the company. Most recently, as Commercial Director he led pureprofile’s global direct sales operations. He also developed and manages the company’s operations in Sydney, London, Mumbai, New York and San Francisco and is responsible for creating and expanding strategic partnerships in those regions for the benefit of pureprofile's growing number of users and clients. David’s main areas of focus have been IT, marketing and finance. Prior to joining pureprofile, he was a consultant for the Australian recruitment firm, Time Recruitment and a property researcher for Benchmark Real Estate in Canada. David holds an MBA from the Sydney Business School and a Honors degree in Biology from the University of Western Ontario, both of which were awarded with distinction. A new resident of San Francisco and despite living in Sydney for the past eight years, David has very much retained his Canadian accent and sense of humour, eh.

Latest from David Brudenell

How Six Flags Achieved Record Success by Improving its Marketing Mix Models
The fundamentals of marketing mix modeling (MMM) and specifically, its importance to Six Flags.
June 12, 2013
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#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.
How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.
June 11, 2013
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#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
June 11, 2013
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#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space.
June 10, 2013
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#ARFAM8 : Marketing ROI – The $200bn Opportunity
Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for its ROI.
June 10, 2013
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#ARFAM8 : What Measurement of the Future Looks Like
The future through the Starcom lens is to create measurement that focuses on the “how and the why.”
June 10, 2013
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#ARFAM8 : How can Big Data Move Research Forward?
Big Data: It’s definition, uses cases, and impact on research.
June 10, 2013
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#ARFAM8 : A Path to a Multi-Platform Solution
A synopsis of the ARFAM presentation on Project Blueprint; a proposed measurement platform across TV, Radio, PC, Smartphone and Tablet.
June 10, 2013
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