Rebecca Brooks

A believer that excellent work can only be achieved in an environment that fosters passion, creativity and reverence, Rebecca Brooks is a proud partner and co-founder of Alter Agents (www.alteragents.com), a respected Los Angeles-based market research firm. With almost twenty years experience in the research industry uncovering intelligent shopper insights, her passion and commitment to forging new brand directions is stronger than ever in the convergence of research in the digital world. Over the last few months, she has led the development and upcoming launch of Shopper STAT, a new tool that represents the next generation of shopper intelligence research. Shopper STAT uncovers habits of promiscuous shoppers for brand giants such as eBay, Google, Hyundai, Yahoo, Viking River Cruises. Prior to the birth of Alter Agents, Rebecca worked at Hall & Partners, a brand and advertising consultancy, where she was Managing Partner responsible for overseeing all quantitative research in the Los Angeles office (over $20mm annually).

Latest from Rebecca Brooks

Redefining Brand Tracking with a Consumer-Centric Approach

Unless you’ve been living under a rock, you probably already know that customer loyalty, as we’ve traditionally understood it, is on the decline. This...

October 19, 2022

Beyond DIY Tools: Building Client Relationships by Activating Research

Technology is changing how we manage client relationships.

July 22, 2019

Consumer Power: Proprietary Shopper Promiscuity Scoring System for Market Research

Shopper research can adapt to a changing consumer journey by combining new and traditional approaches.

December 7, 2017

New Study Shows Workplace Equality is Still a Thing of the Future: What Working Moms Need to Know

WIRe study explores how parenthood affects gender disparity in the workplace.

October 31, 2017

Dawn of the Promiscuous Consumer: They Are “Shopping Around”

Digital natives have an openness toward products that generations before them have not exhibited. What’s behind these attitudinal changes?

May 18, 2016

Measuring The Long-term “Success” Of A Super Bowl Ad Campaign

The success of a Super Bowl campaign must go beyond the immediate dazzle of the next day to longer-term impact on the overall brand persona.

February 11, 2016