Behavioral Insights Academy

Will Leach presents top content from behavioral research, economics, and design leaders.

The CMO Doesn’t Have a Marketing Problem. They Have a Prediction Problem

Why most consumer research was never designed to answer the only question that matters.

WilliamLeach
Founder / Mindstate Group at Mindstate Group
June 18, 2026
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About Mindstate Group

The Mindstate Group is a consultancy that provides behavioral-science based research and training resources to help companies build consistently effective marketing that drives people to act. As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools and experience needed to exponentially grow their brand using the power of behavioral science.

Latest

Segments are Convenient. They're Also Wrong.

How neuroscience exposes the limits of demographic thinking in advertising.

ThomasRamsøy
CEO & Chief Science Officer at Neurons
April 17, 2026
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AI Collapsed the Cost of Speed. Now, Certainty is the Only Real Advantage.

AI makes creativity abundant, fueling decision paralysis. Behavioral science helps leaders turn intuition into confident, scalable action.

WilliamLeach
Founder / Mindstate Group at Mindstate Group
April 1, 2026
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Beyond the Market Research Report: Driving Commercial Impact in the AI Era

Beyond AI hype, market research must focus on impact. Discover how behavioral science and new tools drive real business results.

ElysRoberts
Founder & CEO at BEESY
March 20, 2026
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AI Learns Behavioral Science - ChatGPT, Please Buy Me a Party Dress

LLM shopping agents need more than algorithms. Learn how behavioral science and shopper insights can shape better AI buying experiences.

AshokSethi
Director at Behave Consulting P Ltd
February 20, 2026
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AI and the Future of Human-Centric Brands

The future of branding isn’t faster AI, but wiser AI. Behavioral AI helps brands lead with empathy, emotion, and human understanding.

WilliamLeach
Founder / Mindstate Group at Mindstate Group
January 16, 2026
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The Case for Always-On Behavioral Intelligence

Always-on EQ Personas replace static reports with real-time customer insight, helping marketers make smarter, psychology-driven decisions.

WilliamLeach
Founder / Mindstate Group at Mindstate Group
December 19, 2025
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The Emerging Behavioral Blueprint of Gen Alpha

Gen Alpha’s fluid identities and micro-communities demand new research methods. Discover how adaptive insights help brands keep pace with this generation.

EthelKlein
VP of Customer Success at Behaviorally
December 1, 2025
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