# Help Us Create New Ethics Code For Collecting Consumer Data Join us for the ARF Town Hall meeting on research ethics on April 26 in NYC by [Leonard Murphy](/content/insights/authors/greenbookblog/index.html) Chief Advisor for Insights and Development at Greenbook **The Data We Need. The Protection They Need.** **Partner With Us On How To Achieve Both.** With events regarding consumer data all over the news, what kind of changes are now needed? We need your input, so please join us at this critical ARF Town Hall meeting, dedicated to the establishment of a new industry code of conduct. **Date** Thursday, April 26, 2018; 1:00pm-3:30pm ET **Location** The [Advertising Research](/content/market-research-firms/advertising-research/index.html) Foundation 432 Park Avenue South, NYC or via Livestream [**Register Now**](https://www.eiseverywhere.com/ereg/index.php?eventid=330681) We’re an industry with data at its heart; so with recent events in mind, the ARF is spearheading the creation of a new set of industry standards to govern both research data collection and consumer protection. To kick this initiative off, the ARF and its partner GreenBook are hosting this very important event.  You’ll hear from consumer advocacy groups, experts on GDRP; and even more, you’ll get a chance to voice your opinions in creating new guidelines that deal with the following: - What ethical standards should apply to “secondary data?” - What are consumers’ rights about approving the uses of their data? - What responsibilities do researchers have in protecting consumers from harm that may come from misuse of their data? Your voice can make a difference, but only if you’re there. **[Register Now](https://www.eiseverywhere.com/ereg/index.php?eventid=330681)**, space is limited. [data collection](/content/insights/tags/data-collection/index.html) [data ethics](/content/insights/tags/data-ethics/index.html) [ethics](/content/insights/tags/ethics/index.html) [state of the industry](/content/insights/tags/state-of-the-industry/index.html)