Behavioral Science

Behavioral science studies human behavior through observation and experimentation. It investigates the underlying mechanisms driving actions, decisions, emotions, and interactions, drawing from disciplines like psychology, sociology, and anthropology.

The CMO Doesn’t Have a Marketing Problem. They Have a Prediction Problem

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WilliamLeach
Founder / Mindstate Group at Mindstate Group
June 18, 2026

Beyond Words: Unveiling Behavioral and Emotional Insights Through Technology

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AshleyShedlock
Content Producer at Greenbook
February 24, 2025

Navigating Synthetic Data Wisely: Opportunities, Risks, and Balancing Innovation Responsibly in the Age of AI-Generated Insights

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CrispinBeale
CEO at IDX
September 2, 2024

Behavioral Science and UX and CX Research

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LeighCaldwell
Co-Founder & Partner at The Irrational Agency
January 12, 2024

Behavioral Science and Conjoint and Price Testing (Part 5 of 6)

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LeighCaldwell
Co-Founder & Partner at The Irrational Agency
December 22, 2023

Behavioral Science and Brand Tracking (Part 4 of 6)

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LeighCaldwell
Co-Founder & Partner at The Irrational Agency
December 8, 2023

Behavioral Science and Concept Testing (Part 3 of 6)

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LeighCaldwell
Co-Founder & Partner at The Irrational Agency
November 24, 2023

Behavioral Science and Depth Interviews (Part 2 of 6)

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LeighCaldwell
Co-Founder & Partner at The Irrational Agency
November 13, 2023