clients — Greenbook

clients

CEO Series: Interview with Dan Womack

A discussion on career changes and the future of market research.

Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
September 30, 2021
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Insights Industry News: Avoiding the “Pivot” and Other Project Manager Secrets Revealed

Matching a Project Manager to the project is crucial to its success.

Kelly Morrison
Vice President of Strategic Accounts at MedSurvey
May 17, 2021
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GRIT Insights Practice: Satisfaction with Suppliers

A look into the relationships between buyers and suppliers.

Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
March 11, 2021
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The Principles of Writing a Good Strategic Brief

Writing strategic briefs, a guide from A to Z.

Colin Buckingham
CEO of Rainmakers and at Senior Director of Rainmakers
December 8, 2020
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Insights Industry News: 2020 Has been Difficult but 2021 is Full of Possibilities

As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.

Eliza Jacobs
Director, Consumer Insights & Analysis at PBS
November 23, 2020
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DIY Research: Move to More DIY Research

Clients want a wider range of research that can be delivered without the involvement of external research agencies.

Ludo Milet
Managing Director, Asia Pacific at Toluna
November 9, 2020
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Market Research Trends: Trailblazers, Early Adopters & Late Bloomers: Understanding Your Target Market With GRIT Segmentation Models

Are your targets Novelty Surfers, Strategic Curators, Hand-Cuffed & Constrained, or Kicking & Screaming?

Laura Livers
Chief Executive Officer at Focus Pointe Global
September 13, 2020
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GRIT Report: Top Challenges in the Market Research Industry

Stop guessing at what Buyers want. The biggest disconnects between Suppliers and Buyers come from these unmet needs.

Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
August 26, 2020
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The Causality of Satisfaction

How to drastically improve efficiency and accuracy for the purposes of market research.

David Wolfe
June 1, 2020
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3 Things You Should Be Asking of Your Market Research Suppliers

Key questions to help guide you in picking the right research supplier.

Matt Warta
May 18, 2020
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Yes, Market Research Agencies Produce Poor Quality Reports – But Why?

How to produce quality research reports your client will love.

Ron Sellers
November 18, 2019
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Why Researchers Should Care about Marketing Technology

Emerging technologies can provide new opportunities to provide services and expertise that augments data.

Lisa Horwich
Founder & Research Principal at Pallas Research Associates
June 12, 2019
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Empathy² – An Innovation Catalyst

Get a behind the scenes look at how P&G’s Sion Agami makes innovation happen in this new series with Jeffrey Resnick.

Jeff Resnick
Managing Partner at Stakeholder Advisory Services LLC
August 1, 2017
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Research Buyers Speak: Keys to Engaging, Selling and Becoming Our Preferred Partner

An upcoming study from Collaborata on client’s “path to purchase” aims to bring insight into how market research buyers choose suppliers.

David Harris
July 28, 2017
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2013: The Market Research Year in Review (A Client Perspective)

I have taken a look back at the highlights of 2013 and the things that stick in my mind as having import for the Market Research Industry.

Edward Appleton
Director Global Marketing at Happy Thinking People
December 31, 2013
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