consumer engagement

Behavioral Insights Academy How the Next Wave of AI Can Transform Research and Insights

AI unites predictive, suggestive, and generative insights to create data-driven, continuously improving campaigns built on rapid, evidence-based creativity.

Thomas Ramsøy
CEO & Chief Science Officer at Neurons
October 17, 2025
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GRIT From Tech Hype to Insight Value: What 2025 Demands

AI is reshaping insights. Borderless Access blends human expertise with AI innovation to deliver faster, smarter, and more authentic consumer research.

Ruchika Gupta
CEO at Borderless Access
June 6, 2025
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Brand Strategy Beyond the Buzz: Debunking Myths and Unlocking the True Power of Social Listening

Social listening is more than tracking mentions—it's about using AI to uncover trends, sentiment, and cultural shifts for smarter, insight-driven decisions.

Hassan K. Paige
Principal at Eavesdrop
April 25, 2025
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Research Methodologies Leveraging Google Trends for Smarter Market Research and Business Growth

Enhance market research with Google Trends. Analyze consumer behavior, search trends, and audience insights to make informed, data-driven business decisions.

Ashley Shedlock
Content Producer at Greenbook
March 18, 2025
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Focus on APAC The Importance of Trust in Building Strong Business-to-Business Relationships

Discover the importance of trust in B2B, explore challenges in today's retail landscape, and learn strategies for suppliers and retailers to foster engagement.

Peter Harris
CEO at Advantage Group International
October 9, 2024
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Consumer Behavior Nostalgia’s Impact on Consumer Likes and Dislikes

Discover the power of nostalgia in consumer decision making. Explore effective marketing strategies and consumer insight testing for the "nostalgia factor".

Michael Nestrud, PHD
VP, Research & Innovation at Curion
June 7, 2024
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Research Methodologies Get Inside Your Consumers’ Heads: 4 Ways to Create Meaningful CPG Products

Out with the old, in with the new. The world is changing fast – brands and marketers need to come up with new innovations to keep up.

Nihal Advani
Founder & CEO at QualSights
July 14, 2023
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Future List Honorees Kayte Hamilton, Founder, 2023 Future List Spotlight

Editor’s Note: The following interview features a Greenbook Future List honoree, Kayte Hamilton. The Greenbook Future List recognizes leadership, professional excellence, and innovation in research and insights.

Karen Lynch
Chief Programming Officer at Greenbook
June 7, 2023
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Research Methodologies How to Personalize Customers’ Omnichannel Experience

Omnichannel personalization helps anticipate consumer needs and expectations, leading to optimal satisfaction.

Rob Press
Content Marketing Manager at Deputy
November 1, 2022
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The Greenbook Podcast Insight Communities: Flourishing In a Time of Change

Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
May 19, 2022
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Focus on APAC UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn

Talking COVID-19, Gen Z, TikTok, and the music industry.

Colin Wong
Principal Consultant at Insights Heroes
October 19, 2021
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Gain & Retain® Most Organizations Are Not Designed for Growth

How can a business structure itself effectively to drive growth?

Ken Roberts
Chief Innovation Officer at Forethought
September 16, 2021
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Research Technology (ResTech) Why Marketers Should Be Excited About Apple’s iOS 15 Update

Everything you need to know about Apple’s iOS 15 update.

Tim Parkin
President at Parkin Consulting
September 14, 2021
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Brand Strategy Brand Purpose – The Slippery Slope for Woke Brands

Do consumers actually support social justice messaging in advertising?

Piers Lee
Founder and Managing Director at Novema
August 9, 2021
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Gain & Retain® The Folly of the ‘The Long and the Short of It’

Communication designed only to elicit an emotion unaccompanied by reason to believe is inefficient and wasteful.

Ken Roberts
Chief Innovation Officer at Forethought
January 14, 2021
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Gain & Retain® Heartstring Wars – The Festive Season Battleground

There are three reasons for emotion in advertising. Does the big emotional Christmas ad contribute to them?

Ken Roberts
Chief Innovation Officer at Forethought
December 17, 2020
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Research Methodologies Voice of the Customer Programs: What They Are and How to Make Them Work for You

All the information you need to get an effective VOC program started.

Molly Purcell
Digital Marketing Specialist at Greenbook
August 15, 2020
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Consumer Behavior Measure Concept Engagement, Not Just Purchase Intentions

Uncovering richer and more conclusive data with concept testing.

Kip Creel
Principal at Chooseology
June 15, 2020
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Research Methodologies 5 Tricks to Secure Insight Engagement and Memorability

Tips from choosing the right visual stimuli to the right presentation.

Mayra Munguia
December 5, 2019
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Research Methodologies X-Ray of a Football Game: The Power of Cristiano Ronaldo’s Image

Biometric responses to sporting events can be used by marketers to help understand the value of promotions and sponsorships.

Pedro Almeida at MindProber
April 16, 2019
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Customer Experience (CX) Using Video to Drive Human-Centric Decisions

LivingLens case study on using video to better understand consumers and improve engagement.

Carl Wong
CEO at LivingLens
April 12, 2019
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Brand Strategy Transforming a Lifestyle Brand

Isobar Marketing Intelligence case study on increasing engagement of senior citizens for exercise company SilverSneakers.

Deb Boyda
CEO at Isobar Marketing Intelligence
April 5, 2019
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Customer Experience (CX) Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights

Voxpopme helped Microsoft identify personalities that would resonate with customers.

Dave Carruthers
Founder & CEO at Voxpopme
November 16, 2018
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Brand Strategy Activating “Germ Hubs” to Drive Brand and Sales Growth

Kantar drives sales lift for Vistar Media’s new product line.

Eric Salama
CEO at Kantar
September 28, 2018
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Customer Experience (CX) How Can We Bring Back the Edge in Market Research and Insights in a World of Turmoil?

Create an edge in MR by Envisioning, Digesting, Gluing and Earning.

Niels Schillewaert
Head of Research and Methodologies at Conveo
March 26, 2018
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Insights Industry News Rules of Engagement: How Should Brands Speak to Women in 2018?

Understanding the rules of engagement when brands enter the gender equality arena.

Danielle Todd
Senior Research Manager at Relish Research
March 9, 2018
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Brand Strategy Enabling Better Business Decisions Through Real-Time Conversations

Discuss.io used live video technology to increase consumer engagement for clients.

Zach Simmons
March 8, 2018
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Customer Experience (CX) Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

Engagement-driven, social approach to online product testing.

Lisa Yu
Vice President at Ipsos Social Media Exchange
January 5, 2018
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Research Methodologies Consumer Values As Leading Indicators

History shows that loyalty and engagement metrics are leading indicators of what’s going to happen down the road.

Robert Passikoff
Founder & President at Brand Keys Inc
October 25, 2013
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Insights Industry News What Do Consumers Want? A Phone With A Camera, Or A Camera With A Phone?

If you measure the engagement drivers for your category correctly, they also identify expectation levels consumers hold for them.

Robert Passikoff
Founder & President at Brand Keys Inc
October 9, 2013
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Insights Industry News Come See The More Expensive Side of Sears

Dr. Robert K. Passikoff examines Sears’ latest brand strategy to position itself as a luxury marketplace, and what brands can learn from it.

Robert Passikoff
Founder & President at Brand Keys Inc
August 1, 2013
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Customer Experience (CX) Lucky Thirteen: 13 Marketing & Branding Trends

The number 13 holds great symbolism. Brand Keys’ validated, predictive loyalty and engagement metrics have identified 13 critical trends.

Robert Passikoff
Founder & President at Brand Keys Inc
December 9, 2012
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Insights Industry News It’s The Little Things That Mean A Lot

What have the holiday greetings you have sent (or the ones you haven’t) communicated about your brand?

Ron Sellers
December 23, 2010
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