# Andrea Parsons

### Senior Director, Behavioral Qualitative [Behaviorally](/content/company/Behaviorally/index.html)

Andrea Parsons is a Senior Director with Behaviorally’s Customer Success team. Andrea has a passion for consumer insights and behavioral science-based market research solutions with a strong focus on Health & Well-Being. Connect with Andrea on LinkedIn.

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[**The New 5 O’clock Calm Down: The Rise of Mocktails and Mood-Balancing Beverages**](/content/insights/brand-strategy/the-new-5-oclock-calm-down-the-rise-of-mocktails-and-mood-balancing-beverages/index.html)

Explore the rise of mocktails and mood-enhancing beverages among brands, including Heineken and Corona. How are brands standing out when following this trend...

September 25, 2023

[Read article](/content/insights/brand-strategy/the-new-5-oclock-calm-down-the-rise-of-mocktails-and-mood-balancing-beverages/index.html)