Nicole Alfano

Senior Product Manager Behaviorally

Nicole Alfano is the Senior Product Manager at Behaviorally (Formerly PRS) in the Innovation Group specializing in the omnichannel path-to-purchase practice. She is a self-avowed Super Shopper herself, juggling the challenges of being a super researcher as well as a super mom to 2 little ones. If you have challenges or questions regarding omnichannel shoppers for your brands, she is only too happy to make time to help. Nicole.Alfano@behaviorally.com.

The Rise of the Super Shopper in Omnichannel Retail

They expect to get what they want, how they want it, when they want it, and at the best possible price. How to appeal to this new breed of savvy shopp...

April 27, 2021

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