# George Pappachen  
### Adjunct Professor at New York University

[**The Winding Road to GDPR and Black Boxes**](/content/insights/market-research-trends/the-winding-road-to-gdpr-and-black-boxes/index.html)  
GDPR is affecting data-driven marketing in far-reaching ways to promote transparency and integrity, affecting key business models  
June 25, 2018  
[Read article](/content/insights/market-research-trends/the-winding-road-to-gdpr-and-black-boxes/index.html)

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