Alan Zorfas

Co Founder & Chief Intelligence Officer at Motista

A 30-year marketing veteran, Alan Zorfas co-founded Motista with Scott Magids in 2007. He has led the creation of its breakthrough consumer intelligence product and is now driving the company's go-to-market plan. Prior to co-founding Motista, Alan spent 25 years in senior roles within leading advertising agencies. Alan joined Mullen Advertising (now part of Interpublic Group) in 1982 when it was a startup and played a key account services role during Mullen's rapid growth. He left Mullen to start and build his own $20M agency, which he later sold to DDB. At DDB, Alan started and ran the agency's Integrated Marketing Practice, reporting to the agency's CEO. Alan served as Chief Strategy Officer and an executive committee member of Earle Palmer Brown (EPB), a network of high-growth agencies with combined revenue exceeding $100M. In addition, Alan founded Aspirient, a boutique brand consulting and research firm that integrated brand strategy with customer experiences. During his career, Alan has closely consulted leading brands across industries, including Citigroup, DuPont, ExxonMobil, Novartis, Timberland and Volkswagen.

Moments of Truth Cartoon: When ‘Life Insurance’ is Not “Trending”

A light take on seeking consumer intelligence from social media monitoring.
December 29, 2011
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Moments of Truth: Interpretive Dance

What most matters is what motivates consumers in their lives to choose, pay more and advocate for a brand.
November 6, 2011
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Moments of Truth: Social Chatter

While social media provides unprecedented convenience, does it really tell us the “why” in what’s motivating consumers in their lives?
October 21, 2011
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Moments of Truth Cartoon – EenieMeenieMineyMo: Bring Objective Intelligence to the Marketing Process

As most marketers can attest to, campaign, positioning and messaging development all rely heavily on “process.” While process is important, how much d...
October 10, 2011
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Moments of Truth: The Insight Guru

Alan Zorfas shares three critical comments about “how it’s done” exposed in Tom Fishburne’s Marketoon.
October 4, 2011
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Moments of Truth Cartoon: Homework…Bridging the Information Gap for Marketers

The inspiration for this cartoon is the Hindenburg, an archetype loaded with calamitous inevitability. The marketing team portrayed here is ready to l...
September 23, 2011
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Moments of Truth Cartoon: The Kickoff Meeting

This is the third in a series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth,” sponsored by Motista.
September 16, 2011
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Moments of Truth: Birth of an Insight…And the Ensuing Crisis of Credibility

This is the second in a series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth,” sponsored by Motista.
September 8, 2011
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Moments of Truth: “Justify’

Introducing a new series of cartoons to take a humorous look at some of the “pain points” we marketers deal with on a daily basis.
September 1, 2011
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