consumer packaged goods — Greenbook

consumer packaged goods

The Power of Pattern Recognition: How Renee Reeves Built a Career in Market Intelligence.

From aspiring obstetrician to insights professional, Renee Reeves’ story reveals how science, curiosity, and purpose can shape a career.

Brian Fowler
Senior Executive Director at Insights Career Network
February 23, 2026

Read article

Energizing the Insights Function in the World of Tech with Marie Van Blaricum, Google
Google’s Marie Van Blaricum shares how to energize insights teams in fast-moving tech, drawing on experience from Unilever to Google.

Ed Keller
Executive Director at Market Research Institute International (MRII)
January 2, 2026

Read article

Message Testing Redefined: How Modern Methods Drive Results Elevate your brand's communication strategy with advanced message testing. Utilize real-time feedback and analytics to craft messages that truly resonate.

Leigh Admirand
EVP and Founding Partner at Reach3 Insights
April 4, 2025

Read article

Market Research For CPG Companies: The Best Methods Gain a competitive edge in the consumer goods industry with effective market research strategies. Understand consumer behavior and how to use data analytics.

Ashley Shedlock
Content Producer at Greenbook
May 15, 2024

Read article

How to Gain Deeper Insights Through Communities: Four Projective Techniques Target consumers’ experiences, emotions, and brand perception.

Finch Brands
at Finch Brands
June 11, 2021

Read article

Desirée Rogers Executive Insights Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.

Rudly Raphael
CEO/Founder at Eyes4Research
April 7, 2021

Read article