Ester Marchetti

Co-Founder & Chief Innovation Officer Bolt Insight

With 20+ years in insights, Ester Marchetti drives AI-powered innovation at Bolt Insight, merging human understanding with tech to transform how brands run qualitative research at scale.

Qualitative Research How AI-Led Conversations Help Reduce Social Bias in Qualitative Research

By lowering social pressure, AI-moderated research creates private spaces where people speak freely and insights become more reliable.

February 6, 2026

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Latest from Ester Marchetti

Research Methodologies What To Expect In 2026

What will insights look like in 2026? Ester Marchetti examines real-time insight, dynamic personas, ethical AI, and expanding influence.

January 16, 2026

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Qualitative Research Why UX Testing Belongs in Qualitative Research

Combine AI-moderated qual with UX testing to reveal user motivations, emotional insights, and build experiences that connect beyond behavior data.

May 30, 2025

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